{"id":17770,"date":"2024-04-11T11:13:29","date_gmt":"2024-04-11T10:13:29","guid":{"rendered":"https:\/\/www.weyou-group.com\/le-groupe"},"modified":"2026-05-18T21:46:53","modified_gmt":"2026-05-18T20:46:53","slug":"el-grupo","status":"publish","type":"page","link":"https:\/\/www.weyou-group.com\/es\/el-grupo\/","title":{"rendered":"El grupo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17770\" class=\"elementor elementor-17770 elementor-8453\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-07f079b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"07f079b\" data-element_type=\"container\" data-e-type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-4b06457 elementor-widget elementor-widget-html\" data-id=\"4b06457\" data-element_type=\"widget\" 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color: var(--muted);\n  font-size: 13px;\n  font-weight: 800;\n}\n\n.wy-esg-metric strong {\n  color: #000;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 20px;\n  font-weight: 900;\n  letter-spacing: -.025em;\n  white-space: nowrap;\n}\n\n.wy-esg-note {\n  margin: 12px 0 0;\n  color: var(--blue);\n  font-size: 13px;\n  font-weight: 850;\n  line-height: 1.4;\n}\n\n.wy-esg-body {\n  display: grid;\n  grid-template-columns: minmax(0, 1.05fr) minmax(280px, .95fr);\n  gap: clamp(18px, 4vw, 34px);\n  align-items: start;\n}\n\n.wy-esg-text {\n  display: grid;\n  gap: 15px;\n}\n\n.wy-esg-text p {\n  margin: 0;\n  color: #26324D;\n  font-size: clamp(15px, 1.35vw, 17px);\n  line-height: 1.68;\n}\n\n.wy-esg-text strong {\n  color: #000;\n  font-weight: 850;\n}\n\n.wy-esg-pillars {\n  display: grid;\n  gap: 12px;\n  padding: 14px;\n  border: 1px solid rgba(37,99,235,.12);\n  border-radius: 24px;\n  background:\n    linear-gradient(135deg, rgba(47,111,235,.08), rgba(75,42,255,.06)),\n    rgba(255,255,255,.72);\n}\n\n.wy-esg-pillars-title {\n  margin: 0 0 4px;\n  color: var(--navy);\n  font-family: 'Montserrat', sans-serif;\n  font-size: 13px;\n  font-weight: 900;\n  letter-spacing: .08em;\n  text-transform: uppercase;\n}\n\n.wy-esg-pillar {\n  position: relative;\n  display: grid;\n  grid-template-columns: 42px 1fr;\n  gap: 13px;\n  align-items: start;\n  padding: 17px;\n  border: 1px solid rgba(37,99,235,.12);\n  border-radius: 18px;\n  background: rgba(255,255,255,.9);\n  box-shadow: var(--shadow-sm);\n}\n\n.wy-esg-pillar-mark {\n  width: 42px;\n  height: 42px;\n  display: grid;\n  place-items: center;\n  border-radius: 15px;\n  color: white;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 13px;\n  font-weight: 900;\n  background: linear-gradient(135deg, var(--cyan), var(--blue));\n  box-shadow: 0 14px 26px rgba(47,111,235,.18);\n}\n\n.wy-esg-pillar.is-social .wy-esg-pillar-mark {\n  background: linear-gradient(135deg, var(--blue), var(--violet));\n}\n\n.wy-esg-pillar.is-governance .wy-esg-pillar-mark {\n  background: linear-gradient(135deg, var(--navy), var(--cyan));\n}\n\n.wy-esg-pillar h3 {\n  margin: 0 0 8px;\n  color: var(--navy);\n  font-family: 'Montserrat', sans-serif;\n  font-size: 17px;\n  line-height: 1.15;\n  font-weight: 900;\n}\n\n.wy-esg-pillar p {\n  margin: 0;\n  color: #34415D;\n  font-size: 14px;\n  line-height: 1.52;\n}\n\n.wy-esg-sources {\n  margin-top: 20px;\n  padding-top: 15px;\n  border-top: 1px solid var(--line);\n  color: var(--muted);\n  font-size: 12px;\n  line-height: 1.5;\n}\n\n.wy-section {\n  margin: 34px 0;\n}\n\n.wy-divider {\n  height: 4px;\n  margin: 28px auto 36px;\n  border-radius: 999px;\n  background: linear-gradient(90deg, var(--violet), var(--blue), var(--cyan));\n}\n\n.wy-concept {\n  text-align: center;\n  margin: 24px 0 20px;\n}\n\n.wy-concept h2,\n.wy-section-title {\n  margin: 0;\n  color: var(--navy);\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(30px, 4.5vw, 54px);\n  line-height: 1.06;\n  font-weight: 900;\n  letter-spacing: -.045em;\n  text-wrap: balance;\n}\n\n.wy-word-digital { color: var(--cyan); }\n.wy-word-human { color: var(--blue); }\n.wy-word-business { color: var(--violet); }\n\n.wy-concept h3 {\n  margin: 24px 0 0;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(24px, 3.8vw, 42px);\n  line-height: 1.1;\n  letter-spacing: -.035em;\n}\n\n.wy-copy {\n  max-width: 900px;\n  margin: 22px auto 0;\n  color: #26324D;\n  font-size: clamp(16px, 1.6vw, 20px);\n  text-align: center;\n}\n\n.wy-panel {\n  background: rgba(255,255,255,.93);\n  border: 1px solid var(--line);\n  border-radius: var(--radius-lg);\n  box-shadow: var(--shadow-md);\n  padding: clamp(20px, 3.4vw, 36px);\n}\n\n.wy-gestion {\n  position: relative;\n  margin: 34px auto 0;\n  max-width: 1180px;\n}\n\n.wy-flow-map {\n  position: relative;\n  overflow: visible;\n  border-radius: 28px;\n  background: linear-gradient(180deg, rgba(255,255,255,.98), rgba(248,251,255,.95));\n  box-shadow: 0 24px 70px rgba(11,31,77,.07);\n}\n\n.wy-gestion-svg {\n  display: block;\n  width: 100%;\n  height: auto;\n  overflow: visible;\n}\n\n.wy-pulse {\n  fill: none;\n  stroke: url(#flowGradient);\n  stroke-width: 4;\n  stroke-linecap: round;\n  stroke-dasharray: 26 210;\n  filter: drop-shadow(0 0 7px rgba(37,99,235,.34));\n  animation: wy-flow 3.8s linear infinite;\n}\n\n.wy-pulse.delay-1 { animation-delay: .3s; }\n.wy-pulse.delay-2 { animation-delay: .6s; }\n.wy-pulse.delay-3 { animation-delay: .9s; }\n.wy-pulse.delay-4 { animation-delay: 1.2s; }\n.wy-pulse.delay-5 { animation-delay: 1.5s; }\n\n@keyframes wy-flow {\n  from { stroke-dashoffset: 236; }\n  to { stroke-dashoffset: 0; }\n}\n\n@media (prefers-reduced-motion: reduce) {\n  .wy-pulse,\n  .wy-wheel-orbit-flow {\n    animation: none;\n    stroke-dashoffset: 0;\n  }\n}\n\n.wy-map-arc {\n  fill: none;\n  stroke: #9EC8E8;\n  stroke-width: 2.5;\n  stroke-linecap: round;\n  opacity: .8;\n}\n\n.wy-map-link {\n  fill: none;\n  stroke: #A9C8E4;\n  stroke-width: 2.5;\n  stroke-linecap: round;\n}\n\n.wy-map-dot {\n  fill: #074AAE;\n  stroke: #fff;\n  stroke-width: 5;\n}\n\n.wy-map-label {\n  fill: #163B86;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 17px;\n  font-weight: 900;\n  letter-spacing: -.02em;\n  paint-order: stroke;\n  stroke: #fff;\n  stroke-linejoin: round;\n  stroke-width: 7px;\n}\n\n.wy-map-label.left {\n  text-anchor: end;\n}\n\n.wy-map-label.right {\n  fill: #0A8995;\n  text-anchor: start;\n}\n\n.wy-map-icon-ring {\n  fill: #fff;\n  stroke: currentColor;\n  stroke-width: 3;\n  filter: drop-shadow(0 8px 18px rgba(11,31,77,.13));\n}\n\n.wy-map-icon {\n  color: #17468B;\n}\n\n.wy-map-icon.right {\n  color: #0A8995;\n}\n\n.wy-wheel-segment {\n  stroke: #fff;\n  stroke-width: 6;\n  stroke-linejoin: round;\n}\n\n.wy-wheel-core {\n  fill: #fff;\n  filter: drop-shadow(0 16px 32px rgba(11,31,77,.13));\n}\n\n.wy-wheel-ring {\n  fill: none;\n  stroke: url(#coreRing);\n  stroke-width: 8;\n}\n\n.wy-wheel-orbit-track {\n  fill: none;\n  stroke: rgba(37, 99, 235, .14);\n  stroke-width: 2;\n}\n\n.wy-wheel-orbit-halo {\n  fill: none;\n  stroke: url(#orbitGlow);\n  stroke-width: 12;\n  opacity: .14;\n  filter: blur(1.5px);\n}\n\n.wy-wheel-orbit-flow {\n  fill: none;\n  stroke: url(#flowGradient);\n  stroke-width: 3.5;\n  stroke-linecap: round;\n  stroke-dasharray: 30 155;\n  filter: drop-shadow(0 0 6px rgba(37, 99, 235, .4));\n  animation: wy-orbit-flow 7.2s linear infinite;\n}\n\n@keyframes wy-orbit-flow {\n  from { stroke-dashoffset: 732; }\n  to { stroke-dashoffset: 0; }\n}\n\n.wy-wheel-title {\n  fill: var(--navy);\n  font-family: 'Montserrat', sans-serif;\n  font-size: 36px;\n  font-weight: 900;\n  letter-spacing: -1.6px;\n}\n\n.wy-wheel-subtitle {\n  fill: #4E5770;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 13px;\n  font-weight: 800;\n}\n\n.wy-wheel-subtitle .accent {\n  fill: #2873E6;\n}\n\n.wy-segment-text {\n  fill: #fff;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 13.2px;\n  font-weight: 850;\n  text-anchor: middle;\n  filter: drop-shadow(0 1px 3px rgba(0,0,0,.2));\n}\n\n.wy-segment-text .num {\n  font-size: 16.8px;\n  font-weight: 950;\n}\n\n.wy-cta {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  min-height: 44px;\n  margin-top: 28px;\n  padding: 11px 24px;\n  border-radius: 999px;\n  color: #fff !important;\n  background: linear-gradient(90deg, var(--violet), var(--blue-2), var(--cyan));\n  font-family: 'Montserrat', sans-serif;\n  font-size: 17px;\n  font-weight: 900;\n  text-shadow: 0 1px 1px rgba(11,31,77,.25);\n  box-shadow: 0 10px 28px rgba(37,99,235,.18);\n}\n\n.wy-human-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) 360px;\n  gap: 24px;\n  align-items: start;\n  margin-top: 28px;\n}\n\n.wy-list-card {\n  padding: clamp(20px, 2.8vw, 30px);\n}\n\n.wy-event-list {\n  display: grid;\n  gap: 13px;\n  margin: 22px 0 0;\n  padding: 0;\n  list-style: none;\n}\n\n.wy-event-list li {\n  position: relative;\n  padding-left: 18px;\n  color: #1B2742;\n  font-size: 15px;\n}\n\n.wy-event-list li::before {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: .72em;\n  width: 6px;\n  height: 6px;\n  border-radius: 50%;\n  background: var(--blue);\n}\n\n.wy-event-list strong {\n  font-family: 'Montserrat', sans-serif;\n  font-weight: 900;\n  color: #050B1F;\n}\n\n.wy-stats-rail {\n  display: grid;\n  gap: 12px;\n  position: sticky;\n  top: 18px;\n}\n\n.wy-euro-stat {\n  display: grid;\n  grid-template-columns: 48px 1fr;\n  gap: 12px;\n  align-items: center;\n  min-height: 82px;\n  padding: 14px;\n  border: 1px solid color-mix(in srgb, var(--tone) 20%, var(--line));\n  border-radius: 18px;\n  background: #fff;\n  box-shadow: var(--shadow-sm);\n}\n\n.wy-stat-icon {\n  color: var(--tone);\n  width: 48px;\n  height: 48px;\n  padding: 8px;\n  border-radius: 15px;\n  background:\n    radial-gradient(circle at 30% 24%, color-mix(in srgb, var(--tone) 18%, transparent), transparent 42%),\n    color-mix(in srgb, var(--tone) 7%, #fff);\n  box-shadow: inset 0 0 0 1px color-mix(in srgb, var(--tone) 18%, transparent);\n}\n\n.wy-stat-icon path,\n.wy-stat-icon circle,\n.wy-stat-icon rect,\n.wy-stat-icon ellipse,\n.wy-stat-icon line,\n.wy-stat-icon polyline {\n  vector-effect: non-scaling-stroke;\n}\n\n.wy-euro-stat b {\n  display: block;\n  color: var(--tone);\n  font-family: 'Montserrat', sans-serif;\n  font-size: 27px;\n  line-height: 1;\n}\n\n.wy-euro-stat span {\n  color: #33415F;\n  font-size: 13px;\n  font-weight: 800;\n  line-height: 1.15;\n}\n\n.wy-business {\n  text-align: center;\n  overflow: hidden;\n  background:\n    radial-gradient(circle at 14% 24%, rgba(22,186,176,.13), transparent 28%),\n    radial-gradient(circle at 84% 12%, rgba(37,99,235,.12), transparent 30%),\n    linear-gradient(180deg, #fff, #f8fbff);\n}\n\n.wy-business h3 {\n  margin: 22px 0 0;\n  color: #050B1F;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(24px, 3vw, 36px);\n  line-height: 1.18;\n}\n\n.wy-business .wy-copy {\n  max-width: 920px;\n  margin-inline: auto;\n}\n\n.wy-business-metrics {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  gap: 16px;\n  max-width: 980px;\n  margin: 34px auto 28px;\n}\n\n.wy-result-card {\n  position: relative;\n  display: grid;\n  align-content: start;\n  min-height: 236px;\n  padding: 30px 20px 22px;\n  overflow: hidden;\n  border: 1px solid var(--line);\n  border-radius: 24px;\n  background:\n    linear-gradient(180deg, rgba(255,255,255,.98), rgba(255,255,255,.9)),\n    radial-gradient(circle at 50% 0%, color-mix(in srgb, var(--tone) 16%, transparent), transparent 50%);\n  box-shadow: 0 18px 44px rgba(11,31,77,.08);\n}\n\n.wy-result-card::before {\n  content: \"\";\n  position: absolute;\n  inset: 0 0 auto;\n  height: 12px;\n  background: linear-gradient(90deg, var(--cyan), var(--blue));\n}\n\n.wy-result-card b {\n  display: block;\n  color: var(--tone);\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(30px, 3.5vw, 48px);\n  line-height: 1.08;\n  letter-spacing: -.035em;\n}\n\n.wy-result-card strong {\n  display: block;\n  margin-top: 16px;\n  color: #050B1F;\n  font-family: 'Montserrat', sans-serif;\n  font-size: 16px;\n  line-height: 1.15;\n}\n\n.wy-result-card span {\n  display: block;\n  margin-top: 12px;\n  color: var(--muted);\n  font-size: 13px;\n  font-weight: 700;\n  line-height: 1.25;\n}\n\n.wy-result-card.is-word b {\n  color: var(--blue);\n  font-size: clamp(30px, 3vw, 40px);\n  line-height: 1.12;\n  letter-spacing: -.045em;\n}\n\n.wy-result-card.is-roi b {\n  color: var(--violet);\n}\n\n.wy-manifesto {\n  max-width: 860px;\n  margin: 30px auto 0;\n  padding: 18px 22px;\n  border-radius: 13px;\n  color: #fff;\n  background: linear-gradient(90deg, #4F46E5, #6236D9);\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(16px, 2vw, 22px);\n  font-weight: 900;\n}\n\n@media (max-width: 980px) {\n  .wy-human-grid {\n    grid-template-columns: 1fr;\n  }\n\n  .wy-stats-rail {\n    position: static;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n  }\n\n  .wy-business-metrics {\n    grid-template-columns: repeat(2, minmax(220px, 1fr));\n  }\n}\n\n@media (max-width: 680px) {\n  .wy-wrap {\n    padding: 0 14px 54px;\n  }\n\n  .wy-hero {\n    padding-top: 0;\n  }\n\n  .wy-hero::after {\n    display: none;\n  }\n\n  .wy-eyebrow::before,\n  .wy-eyebrow::after {\n    width: 24px;\n  }\n\n  .wy-title {\n    font-size: clamp(34px, 12vw, 48px);\n  }\n\n  .wy-hero-title {\n    font-size: clamp(34px, 12vw, 48px);\n  }\n\n  .wy-concept-line {\n    gap: 8px 10px;\n    margin-top: 18px;\n    font-size: clamp(27px, 9.4vw, 40px);\n  }\n\n  .wy-concept-line span {\n    flex: 0 1 auto;\n  }\n\n  .wy-concept-symbol {\n    min-width: .62em;\n    font-size: .72em;\n  }\n\n  .wy-adn-panel {\n    margin-top: 22px;\n    padding: 22px 18px;\n    border-radius: 22px;\n  }\n\n  .wy-adn-body {\n    grid-template-columns: 1fr;\n    gap: 18px;\n  }\n\n  .wy-adn-story {\n    grid-template-columns: 1fr;\n    gap: 14px;\n  }\n\n  .wy-adn-chapter,\n  .wy-adn-pull {\n    grid-column: 1;\n  }\n\n  .wy-adn-chapter {\n    padding: 18px;\n    border-radius: 18px;\n  }\n\n  .wy-adn-chapter::before {\n    top: 14px;\n    right: 16px;\n    font-size: 38px;\n  }\n\n  .wy-adn-chapter h3 {\n    max-width: 82%;\n    font-size: 20px;\n  }\n\n  .wy-adn-pull {\n    padding: 18px;\n    border-radius: 18px;\n    font-size: 20px;\n  }\n\n  .wy-esg {\n    margin-top: 24px;\n    padding: 22px 18px;\n    border-radius: 22px;\n  }\n\n  .wy-esg-head,\n  .wy-esg-body {\n    grid-template-columns: 1fr;\n    gap: 18px;\n  }\n\n  .wy-esg-title {\n    font-size: clamp(25px, 8.2vw, 36px);\n  }\n\n  .wy-esg-badge {\n    justify-items: center;\n    text-align: center;\n  }\n\n  .wy-esg-cities,\n  .wy-esg-comparison {\n    grid-template-columns: 1fr;\n  }\n\n  .wy-esg-city {\n    min-height: auto;\n    text-align: center;\n  }\n\n  .wy-esg-city h3 {\n    justify-content: center;\n  }\n\n  .wy-esg-city h3::after {\n    display: none;\n  }\n\n  .wy-esg-metric {\n    grid-template-columns: 1fr;\n    gap: 2px;\n    text-align: center;\n  }\n\n  .wy-esg-compare h3,\n  .wy-esg-note,\n  .wy-esg-text,\n  .wy-esg-pillars-title,\n  .wy-esg-sources {\n    text-align: center;\n  }\n\n  .wy-esg-pillar {\n    grid-template-columns: 1fr;\n    justify-items: center;\n    text-align: center;\n  }\n\n  .wy-panel {\n    padding: 18px;\n    border-radius: 18px;\n  }\n\n  .wy-concept h2,\n  .wy-section-title {\n    font-size: clamp(30px, 10vw, 42px);\n  }\n\n  .wy-concept h2 span,\n  .wy-section-title span {\n    display: inline-block;\n  }\n\n  .wy-copy {\n    font-size: 16px;\n  }\n\n  .wy-flow-map {\n    margin-inline: -10px;\n    border-radius: 18px;\n  }\n\n  .wy-gestion-svg {\n    min-width: 0;\n  }\n\n  .wy-stats-rail,\n  .wy-business-metrics {\n    grid-template-columns: 1fr;\n  }\n\n  .wy-euro-stat {\n    grid-template-columns: 1fr;\n    justify-items: center;\n    text-align: center;\n  }\n\n  .wy-result-card {\n    min-height: auto;\n    padding-block: 28px 24px;\n  }\n\n  .wy-cta {\n    width: 100%;\n    padding-inline: 16px;\n    text-align: center;\n  }\n\n  .wy-title-band {\n    grid-template-columns: 1fr;\n    justify-items: center;\n    gap: 10px;\n  }\n\n  .wy-title-band::before {\n    width: min(160px, 58vw);\n    height: 10px;\n  }\n\n  .wy-title-band::after {\n    width: min(320px, 86vw);\n    height: 10px;\n  }\n}\n.wy-hero > .wy-eyebrow,\n.wy-page-hero > .wy-eyebrow {\n  display: none;\n}\n\n.wy-title-band {\n  display: flex;\n  justify-content: center;\n  width: min(100%, 1120px);\n  margin-inline: auto;\n  text-align: center;\n}\n\n.wy-title-band .wy-title,\n.wy-title {\n  margin-inline: auto;\n  font-size: clamp(38px, 5.1vw, 68px);\n  line-height: 1.02;\n  font-weight: 900;\n  letter-spacing: -.045em;\n  text-align: center;\n}\n\n@media (max-width: 700px) {\n  .wy-title-band .wy-title,\n  .wy-title {\n    max-width: 100%;\n    font-size: clamp(34px, 12vw, 48px);\n    text-align: center;\n  }\n}\n\n\/* ============== TEST HEADER \u2014 WEYOU SITE NAV ============== *\/\nbody { margin: 0; }\n.wy-site-header,\n.wy-site-header *,\n.wy-site-header *::before,\n.wy-site-header *::after { box-sizing: border-box; }\n.wy-site-header {\n  --navy: #0B1F4D;\n  --blue: #1E6FFF;\n  --cyan: #1E98D2;\n  --line: #E3E8F2;\n  --soft: #F6F9FE;\n  --ink: #fff;\n  position: sticky;\n  top: 0;\n  z-index: 50;\n  overflow: visible;\n  background:\n    linear-gradient(100deg, #63E6CF 0%, #38B6D9 24%, #336FE2 52%, #5A24E8 78%, #7A00E8 100%);\n  border-bottom: 0;\n  box-shadow: none;\n  font-family: 'Inter', system-ui, -apple-system, Segoe UI, Helvetica, Arial, sans-serif;\n  color: var(--ink);\n}\n.wy-site-nav {\n  min-height: 274px;\n  max-width: 1840px;\n  margin: 0 auto;\n  padding: 20px clamp(24px, 3.8vw, 72px) 28px;\n  display: grid;\n  grid-template-columns: 250px minmax(0, 1fr) 176px;\n  grid-template-rows: 1fr auto;\n  align-items: start;\n  gap: 10px 28px;\n}\n.wy-site-logo {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  min-width: 190px;\n  align-self: start;\n  margin-top: 12px;\n  margin-bottom: -50px;\n  position: relative;\n  z-index: 2;\n}\n.wy-site-logo img {\n  width: 190px;\n  height: auto;\n  object-fit: contain;\n  display: block;\n  filter: drop-shadow(0 18px 30px rgba(18, 28, 105, .24));\n}\n.wy-site-brand {\n  grid-column: 2;\n  grid-row: 1;\n  align-self: center;\n  justify-self: center;\n  max-width: 1160px;\n  padding-top: 22px;\n  text-align: center;\n  color: #fff;\n  text-shadow: 0 2px 14px rgba(22, 37, 122, .14);\n}\n.wy-site-brand strong {\n  display: block;\n  margin-bottom: 6px;\n  font-size: clamp(19px, 1.62vw, 27px);\n  line-height: 1;\n  font-weight: 850;\n  letter-spacing: .02em;\n}\n.wy-site-brand span {\n  display: block;\n  font-size: clamp(19px, 1.58vw, 27px);\n  line-height: 1.18;\n  font-weight: 820;\n  letter-spacing: .005em;\n}\n.wy-site-brand em {\n  display: block;\n  margin-top: 3px;\n  font-style: normal;\n  font-size: clamp(17px, 1.36vw, 24px);\n  line-height: 1.18;\n  font-weight: 780;\n  letter-spacing: .01em;\n}\n.wy-site-menu {\n  grid-column: 2;\n  grid-row: 2;\n  justify-self: center;\n  width: min(100%, 1180px);\n  display: flex;\n  justify-content: center;\n  align-items: stretch;\n  gap: clamp(12px, 1vw, 22px);\n  margin: 0;\n  padding: 0;\n  list-style: none;\n}\n.wy-site-item {\n  position: relative;\n}\n.wy-site-link {\n  min-height: auto;\n  display: inline-flex;\n  align-items: center;\n  gap: 0;\n  padding: 0;\n  border-radius: 0;\n  color: #fff;\n  text-decoration: none;\n  font-size: clamp(16px, 1.25vw, 23px);\n  font-weight: 560;\n  letter-spacing: .01em;\n  white-space: nowrap;\n  transition: color .18s ease, background .18s ease;\n}\n.wy-site-link:hover,\n.wy-site-link:focus-visible,\n.wy-site-item:focus-within > .wy-site-link,\n.wy-site-item:hover > .wy-site-link {\n  color: #fff;\n  background: transparent;\n  text-shadow: 0 0 18px rgba(255,255,255,.46);\n}\n.wy-site-link svg {\n  display: none;\n  width: 0;\n  height: 0;\n  fill: currentColor;\n}\n.wy-site-actions {\n  grid-column: 3;\n  grid-row: 1;\n  align-self: center;\n  justify-self: end;\n  display: flex;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 13px;\n  min-width: 176px;\n  min-height: 54px;\n  padding: 0 18px;\n  margin-top: 24px;\n  background: transparent;\n}\n.wy-social-link {\n  width: 27px;\n  height: 27px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border: 0;\n  border-radius: 999px;\n  color: #fff;\n  background: transparent;\n  text-decoration: none;\n  transition: color .18s ease, border-color .18s ease, transform .18s ease;\n}\n.wy-social-link:hover,\n.wy-social-link:focus-visible {\n  color: #fff;\n  background: transparent;\n  transform: translateY(-1px);\n}\n.wy-social-link svg {\n  width: 21px;\n  height: 21px;\n  fill: currentColor;\n}\n.wy-lang {\n  position: relative;\n}\n.wy-lang-current {\n  width: 58px;\n  height: 36px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 7px;\n  padding: 0 8px;\n  border: 0;\n  border-radius: 999px;\n  background: transparent;\n  color: #fff;\n  font-size: 12px;\n  font-weight: 800;\n  cursor: default;\n}\n.wy-lang-current svg {\n  width: 7px;\n  height: 7px;\n  fill: currentColor;\n}\n.wy-lang-flag {\n  width: 30px;\n  height: 30px;\n  display: inline-block;\n  border-radius: 999px;\n  box-shadow: 0 0 0 1px rgba(255,255,255,.28);\n  background:\n    linear-gradient(90deg, #2440A6 0 33.333%, #fff 33.333% 66.666%, #E33B42 66.666% 100%);\n}\n.wy-lang-options {\n  position: absolute;\n  top: calc(100% + 8px);\n  right: 0;\n  width: 86px;\n  padding: 6px;\n  margin: 0;\n  list-style: none;\n  border: 1px solid var(--line);\n  border-radius: 12px;\n  background: #fff;\n  box-shadow: 0 14px 36px rgba(11,31,77,.12);\n  opacity: 0;\n  visibility: hidden;\n  transform: translateY(6px);\n  transition: opacity .18s ease, transform .18s ease, visibility .18s ease;\n}\n.wy-lang:hover .wy-lang-options,\n.wy-lang:focus-within .wy-lang-options {\n  opacity: 1;\n  visibility: visible;\n  transform: translateY(0);\n}\n.wy-lang-options a {\n  display: block;\n  padding: 7px 8px;\n  border-radius: 8px;\n  color: var(--navy);\n  text-decoration: none;\n  font-size: 12px;\n  font-weight: 750;\n}\n.wy-lang-options a:hover,\n.wy-lang-options a:focus-visible {\n  color: var(--blue);\n  background: var(--soft);\n}\n.wy-menu-toggle {\n  display: none;\n  width: 42px;\n  height: 42px;\n  border: 1px solid var(--line);\n  border-radius: 999px;\n  background: #fff;\n  color: var(--navy);\n  align-items: center;\n  justify-content: center;\n  cursor: pointer;\n}\n.wy-menu-toggle span,\n.wy-menu-toggle span::before,\n.wy-menu-toggle span::after {\n  content: \"\";\n  display: block;\n  width: 18px;\n  height: 2px;\n  border-radius: 999px;\n  background: currentColor;\n  transition: transform .2s ease, opacity .2s ease;\n}\n.wy-menu-toggle span {\n  position: relative;\n}\n.wy-menu-toggle span::before,\n.wy-menu-toggle span::after {\n  position: absolute;\n  left: 0;\n  top: 0;\n}\n.wy-menu-toggle span::before { transform: translateY(-6px); }\n.wy-menu-toggle span::after { transform: translateY(4px); }\n.wy-site-header.is-open .wy-menu-toggle span { transform: rotate(45deg); }\n.wy-site-header.is-open .wy-menu-toggle span::before { transform: translateY(0); opacity: 0; }\n.wy-site-header.is-open .wy-menu-toggle span::after { transform: translateY(-2px) rotate(90deg); }\n\n\n@media (max-width: 1080px) {\n  .wy-site-header {\n    background: linear-gradient(105deg, #63E6CF 0%, #38B6D9 28%, #3B68E6 58%, #6D16E8 100%);\n  }\n  .wy-site-nav {\n    min-height: 86px;\n    padding: 0 18px;\n    grid-template-columns: auto auto;\n    grid-template-rows: auto;\n    align-items: center;\n    justify-content: space-between;\n  }\n  .wy-site-logo {\n    min-width: 74px;\n    margin-top: 0;\n    margin-bottom: 0;\n    align-self: center;\n  }\n  .wy-site-logo img {\n    width: 74px;\n    max-height: 74px;\n    height: auto;\n  }\n  .wy-menu-toggle {\n    display: inline-flex;\n    align-self: center;\n    justify-self: end;\n    place-items: center;\n    padding: 0;\n  }\n  .wy-site-brand {\n    display: none;\n  }\n  .wy-site-actions {\n    display: none;\n  }\n  .wy-site-menu {\n    grid-column: auto;\n    grid-row: auto;\n    position: absolute;\n    top: calc(100% + 8px);\n    left: 12px;\n    right: 12px;\n    max-height: calc(100vh - 88px);\n    overflow: auto;\n    display: none;\n    flex-direction: column;\n    align-items: stretch;\n    padding: 10px;\n    border: 1px solid var(--line);\n    border-radius: 18px;\n    background: rgba(255,255,255,.98);\n    box-shadow: 0 22px 54px rgba(11,31,77,.16);\n  }\n  .wy-site-header.is-open .wy-site-menu {\n    display: flex;\n  }\n  .wy-site-link {\n    min-height: 44px;\n    width: 100%;\n    justify-content: space-between;\n    padding: 0 12px;\n    border-radius: 12px;\n    color: var(--navy);\n    font-size: 14px;\n  }\n}\n\n\/* ===== Weyou shared footer ===== *\/\n.wy-footer {\n  --footer-text: rgba(255, 255, 255, .94);\n  --footer-muted: rgba(255, 255, 255, .78);\n  --footer-line: rgba(255, 255, 255, .58);\n  position: relative;\n  overflow: hidden;\n  color: var(--footer-text);\n  background:\n    radial-gradient(circle at 88% 86%, rgba(0, 237, 213, .55), transparent 28%),\n    linear-gradient(112deg, #7110e8 0%, #4f39dd 24%, #2e83d6 55%, #12d5c7 100%);\n  border-radius: 0 0 18px 18px;\n  padding: clamp(54px, 6vw, 86px) clamp(22px, 4vw, 72px) 28px;\n  font-family: 'Montserrat', 'Inter', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;\n}\n.wy-footer::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  pointer-events: none;\n  background: linear-gradient(90deg, rgba(19, 0, 120, .12), transparent 38%, rgba(0, 255, 224, .16));\n}\n.wy-footer-inner {\n  position: relative;\n  z-index: 1;\n  display: grid;\n  grid-template-columns: minmax(220px, .86fr) repeat(4, minmax(180px, 1fr));\n  gap: clamp(28px, 3.2vw, 58px);\n  align-items: start;\n  max-width: 1520px;\n  margin: 0 auto;\n}\n.wy-footer-contact h2,\n.wy-footer-column h2 {\n  margin: 0 0 28px;\n  color: #fff;\n  font-size: clamp(22px, 1.58vw, 31px);\n  line-height: 1.24;\n  font-weight: 900;\n  letter-spacing: .045em;\n  text-transform: uppercase;\n}\n.wy-footer-logo {\n  width: min(100%, 152px);\n  aspect-ratio: 1 \/ 1;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin: 16px 0 26px;\n  border-radius: 14px;\n  overflow: hidden;\n}\n.wy-footer-logo img {\n  width: 100%;\n  height: 100%;\n  display: block;\n  object-fit: cover;\n}\n.wy-footer-address {\n  display: grid;\n  gap: 12px;\n  color: #fff;\n  font-size: clamp(18px, 1.28vw, 24px);\n  line-height: 1.35;\n  font-weight: 500;\n  font-style: normal;\n}\n.wy-footer-address a {\n  color: inherit;\n  text-decoration: none;\n}\n.wy-footer-address a:hover,\n.wy-footer-address a:focus-visible,\n.wy-footer-list a:hover,\n.wy-footer-list a:focus-visible,\n.wy-footer-legal a:hover,\n.wy-footer-legal a:focus-visible {\n  text-decoration: underline;\n  text-underline-offset: 4px;\n}\n.wy-footer-socials {\n  display: flex;\n  gap: 16px;\n  margin-top: 32px;\n}\n.wy-footer-social {\n  width: 58px;\n  height: 58px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border: 1.5px solid #fff;\n  border-radius: 50%;\n  color: #fff;\n  text-decoration: none;\n}\n.wy-footer-social svg {\n  width: 27px;\n  height: 27px;\n  fill: currentColor;\n}\n.wy-footer-list {\n  display: grid;\n  gap: 13px;\n  margin: 0;\n  padding: 0;\n  list-style: none;\n}\n.wy-footer-list a {\n  color: #fff;\n  text-decoration: none;\n  font-size: clamp(18px, 1.2vw, 24px);\n  line-height: 1.38;\n  font-weight: 500;\n}\n.wy-footer-bottom {\n  position: relative;\n  z-index: 1;\n  max-width: 1520px;\n  margin: clamp(42px, 5vw, 74px) auto 0;\n  padding-top: 22px;\n  border-top: 1.5px solid var(--footer-line);\n  display: grid;\n  grid-template-columns: 1fr auto 1fr;\n  align-items: center;\n  gap: 22px;\n}\n.wy-footer-legal {\n  grid-column: 2;\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  gap: 0 14px;\n  color: #fff;\n  font-size: clamp(14px, 1vw, 18px);\n  line-height: 1.5;\n  font-weight: 500;\n  text-align: center;\n}\n.wy-footer-legal a {\n  color: inherit;\n  text-decoration: none;\n}\n.wy-footer-top {\n  grid-column: 3;\n  justify-self: end;\n  width: 52px;\n  height: 52px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 8px;\n  background: #3d52e8;\n  color: #fff;\n  text-decoration: none;\n  box-shadow: 0 16px 28px rgba(24, 42, 178, .24);\n}\n.wy-footer-top svg {\n  width: 26px;\n  height: 26px;\n  stroke: currentColor;\n  stroke-width: 2.6;\n  fill: none;\n  stroke-linecap: round;\n  stroke-linejoin: round;\n}\n@media (max-width: 1180px) {\n  .wy-footer-inner {\n    grid-template-columns: minmax(240px, .8fr) repeat(2, minmax(220px, 1fr));\n  }\n}\n@media (max-width: 760px) {\n  .wy-footer {\n    border-radius: 0 0 14px 14px;\n    padding: 44px 22px 24px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: 1fr;\n    gap: 34px;\n  }\n  .wy-footer-contact,\n  .wy-footer-column {\n    text-align: center;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    margin-bottom: 18px;\n    font-size: 22px;\n  }\n  .wy-footer-logo {\n    width: 128px;\n    margin-inline: auto;\n  }\n  .wy-footer-socials {\n    justify-content: center;\n  }\n  .wy-footer-list {\n    gap: 10px;\n  }\n  .wy-footer-list a,\n  .wy-footer-address {\n    font-size: 17px;\n  }\n  .wy-footer-bottom {\n    grid-template-columns: 1fr;\n    margin-top: 42px;\n  }\n  .wy-footer-legal,\n  .wy-footer-top {\n    grid-column: 1;\n  }\n  .wy-footer-top {\n    justify-self: center;\n  }\n}\n\n\/* ===== Footer alignment pass ===== *\/\n.wy-footer {\n  padding: clamp(62px, 6.2vw, 92px) clamp(30px, 4.4vw, 84px) 34px;\n  border-radius: 0 0 18px 18px;\n}\n.wy-footer-inner,\n.wy-footer-bottom {\n  max-width: 1600px;\n}\n.wy-footer-inner {\n  grid-template-columns: minmax(250px, .9fr) minmax(260px, 1.05fr) minmax(260px, 1.05fr) minmax(280px, 1.08fr) minmax(260px, 1fr);\n  gap: clamp(38px, 4.2vw, 76px);\n  align-items: start;\n}\n.wy-footer-contact,\n.wy-footer-column {\n  min-width: 0;\n}\n.wy-footer-contact h2,\n.wy-footer-column h2 {\n  margin: 0 0 34px;\n  min-height: 76px;\n  display: flex;\n  align-items: flex-start;\n  color: #fff;\n  font-size: clamp(25px, 1.7vw, 34px);\n  line-height: 1.22;\n  font-weight: 900;\n  letter-spacing: .055em;\n  text-transform: uppercase;\n}\n.wy-footer-logo {\n  width: 168px;\n  max-width: 100%;\n  margin: 6px 0 34px;\n  border-radius: 14px;\n  background: transparent;\n}\n.wy-footer-logo img {\n  object-fit: contain;\n}\n.wy-footer-address {\n  gap: 14px;\n  font-size: clamp(20px, 1.34vw, 27px);\n  line-height: 1.36;\n  font-weight: 500;\n}\n.wy-footer-socials {\n  gap: 18px;\n  margin-top: 36px;\n}\n.wy-footer-social {\n  width: 64px;\n  height: 64px;\n  border-width: 1.7px;\n}\n.wy-footer-social svg {\n  width: 29px;\n  height: 29px;\n}\n.wy-footer-list {\n  gap: 13px;\n}\n.wy-footer-list a {\n  display: inline-block;\n  color: #fff;\n  font-size: clamp(20px, 1.36vw, 27px);\n  line-height: 1.42;\n  font-weight: 500;\n  letter-spacing: .005em;\n}\n.wy-footer-bottom {\n  margin-top: clamp(52px, 5.2vw, 86px);\n  padding-top: 25px;\n}\n.wy-footer-legal {\n  font-size: clamp(16px, 1.05vw, 20px);\n}\n.wy-footer-top {\n  width: 56px;\n  height: 56px;\n}\n@media (max-width: 1540px) and (min-width: 1181px) {\n  .wy-footer {\n    padding-inline: 56px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: minmax(210px, .82fr) minmax(205px, 1fr) minmax(205px, 1fr) minmax(220px, 1.02fr) minmax(205px, .98fr);\n    gap: 38px;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    font-size: 25px;\n    min-height: 66px;\n    margin-bottom: 26px;\n  }\n  .wy-footer-logo {\n    width: 150px;\n    margin-bottom: 28px;\n  }\n  .wy-footer-address,\n  .wy-footer-list a {\n    font-size: 18px;\n    line-height: 1.42;\n  }\n  .wy-footer-social {\n    width: 56px;\n    height: 56px;\n  }\n}\n\n@media (max-width: 1320px) {\n  .wy-footer-inner {\n    grid-template-columns: minmax(230px, .9fr) repeat(2, minmax(250px, 1fr));\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    min-height: auto;\n  }\n}\n@media (max-width: 760px) {\n  .wy-footer {\n    padding: 46px 22px 26px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: 1fr;\n    gap: 36px;\n  }\n  .wy-footer-contact,\n  .wy-footer-column,\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    text-align: center;\n    justify-content: center;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    margin-bottom: 18px;\n    font-size: 22px;\n    min-height: auto;\n  }\n  .wy-footer-logo {\n    width: 136px;\n    margin: 0 auto 24px;\n  }\n  .wy-footer-address,\n  .wy-footer-list a {\n    font-size: 17px;\n  }\n  .wy-footer-socials {\n    justify-content: center;\n  }\n}\n\n\n\/* Footer column alignment fix *\/\n (min-width: 901px) {\n  .wy-footer-column h2 {\n    min-height: 86px;\n    display: flex;\n    align-items: flex-start;\n  }\n}\n\/* ===== M\u00f3vil header promise alignment ===== *\/\n@media (max-width: 1080px) {\n  .wy-site-nav {\n    min-height: 96px;\n    padding: 10px 14px;\n    grid-template-columns: 74px minmax(0, 1fr) 42px;\n    grid-template-rows: auto;\n    align-items: center;\n    gap: 10px;\n  }\n  .wy-site-logo {\n    grid-column: 1;\n    min-width: 74px;\n    margin-top: 0;\n    margin-bottom: 0;\n    align-self: center;\n  }\n  .wy-site-logo img {\n    width: 74px;\n    max-height: 74px;\n    height: auto;\n  }\n  .wy-site-brand {\n    grid-column: 2;\n    grid-row: 1;\n    display: block;\n    align-self: center;\n    justify-self: center;\n    max-width: 100%;\n    padding-top: 0;\n    text-align: center;\n  }\n  .wy-site-brand strong {\n    margin-bottom: 4px;\n    font-size: clamp(13px, 3.7vw, 17px);\n    line-height: 1;\n    letter-spacing: .04em;\n  }\n  .wy-site-brand span {\n    font-size: clamp(10px, 2.8vw, 13px);\n    line-height: 1.18;\n    font-weight: 780;\n    letter-spacing: 0;\n  }\n  .wy-site-brand em {\n    max-width: 210px;\n    margin: 3px auto 0;\n    font-size: clamp(9px, 2.35vw, 11px);\n    line-height: 1.18;\n    font-weight: 700;\n    letter-spacing: 0;\n  }\n  .wy-menu-toggle {\n    grid-column: 3;\n    display: inline-flex;\n    align-self: center;\n    justify-self: end;\n    place-items: center;\n    padding: 0;\n  }\n}\n\n\/* Export alignment guard *\/\nbody { text-align: center; }\n<\/style>\n<\/head>\n<body id=\"top\"><main class=\"wy-group\">\n  <div class=\"wy-wrap\">\n    <section class=\"wy-hero wy-hero-compact\" aria-labelledby=\"group-title\">\n      <div class=\"wy-title-band\">\n        <h1 class=\"wy-title wy-hero-title\" id=\"group-title\">El grupo<\/h1>\n      <\/div>\n      <article class=\"wy-adn-panel\" aria-labelledby=\"adn-title\">\n        <p class=\"wy-adn-kicker\">Nuestro ADN<\/p>\n        <h2 class=\"wy-adn-title\" id=\"adn-title\">El ADN de Weyou Group<\/h2>\n        <div class=\"wy-adn-opening\" aria-label=\"Origine de l'ADN Weyou Group\">\n          <p>La historia de Weyou Group es ante todo la de una profunda transformaci\u00f3n del mundo de los salones profesionales B2B, vivida desde dentro por Romuald Gadrat y sus equipos.<\/p>\n        <\/div>\n\n        <div class=\"wy-adn-body\">\n          <div class=\"wy-adn-story\">\n            <section class=\"wy-adn-chapter wy-adn-chapter-wide\" data-step=\"01\">\n              <h3>El punto de inflexi\u00f3n de 2008<\/h3>\n              <p>A finales de los a\u00f1os 2000, siendo presidente de Tarsus France, Romuald Gadrat se enfrent\u00f3 a una doble revoluci\u00f3n: <strong>la crisis econ\u00f3mica de 2008<\/strong> y la llegada masiva de herramientas digitales inteligentes. Las nuevas herramientas de marketing impulsadas por Google, AdWords y las primeras estrategias web transformaron radicalmente los h\u00e1bitos de las empresas.<\/p>\n              <p>La conclusi\u00f3n era evidente: el mundo de los salones profesionales deb\u00eda evolucionar. Por un lado, los organizadores segu\u00edan funcionando con tarjetas de visita clasificadas manualmente en libretas. Por otro, las plataformas digitales ya ofrec\u00edan cuadros de mando, estad\u00edsticas detalladas y an\u00e1lisis ROI capaces de demostrar el rendimiento de las inversiones de marketing.<\/p>\n              <p>Para Romuald Gadrat, este periodo marc\u00f3 un gran punto de inflexi\u00f3n. El futuro de los salones ya no pod\u00eda basarse \u00fanicamente en la exposici\u00f3n tradicional: las empresas necesitar\u00edan ahora <strong>medir, cualificar y rentabilizar con precisi\u00f3n<\/strong> su presencia en un evento.<\/p>\n            <\/section>\n\n            <section class=\"wy-adn-chapter\" data-step=\"02\">\n              <h3>La alianza fundacional<\/h3>\n              <p>Ante esta mutaci\u00f3n, la empresa decidi\u00f3 reunir dos generaciones complementarias: una generaci\u00f3n joven que dominaba las nuevas herramientas web, el marketing digital y las posibilidades de Internet; y equipos comerciales experimentados, capaces de crear relaciones humanas s\u00f3lidas y vender eficazmente por tel\u00e9fono y en reuniones.<\/p>\n              <p>Esta alianza entre <strong>cultura digital<\/strong> y <strong>experiencia comercial<\/strong> se convirti\u00f3 en uno de los fundamentos del ADN de Weyou Group. Internet dej\u00f3 de verse como una amenaza para convertirse en una oportunidad capaz de ampliar audiencias y optimizar el rendimiento comercial de los salones.<\/p>\n            <\/section>\n\n            <section class=\"wy-adn-chapter\" data-step=\"03\">\n              <h3>El nacimiento de dos pilares<\/h3>\n              <p>Una vez superada la crisis y redise\u00f1ada la organizaci\u00f3n, se impuso una convicci\u00f3n: el sal\u00f3n B2B deb\u00eda reinventarse.<\/p>\n              <ul class=\"wy-adn-list\">\n                <li>una <strong>plataforma tecnol\u00f3gica propietaria<\/strong> que centraliza los datos de todos los salones;<\/li>\n                <li>un nuevo concepto de citas de negocio en <strong>One-to-One Meetings<\/strong>.<\/li>\n              <\/ul>\n              <p>El negocio siempre se ha construido a trav\u00e9s del encuentro humano: convencer cara a cara, crear una relaci\u00f3n, desarrollar confianza y generar oportunidades.<\/p>\n            <\/section>\n\n            <section class=\"wy-adn-chapter wy-adn-chapter-wide\" data-step=\"04\">\n              <h3>Plataforma digital + producci\u00f3n humana<\/h3>\n              <p>El concepto One-to-One Meetings naci\u00f3 de esta visi\u00f3n: recrear en pocos d\u00edas todo el proceso natural de una relaci\u00f3n comercial, primer contacto, cita, intercambio, almuerzo, networking y creaci\u00f3n de confianza, en destinos pensados para favorecer el negocio.<\/p>\n              <p>Gracias a las herramientas digitales, fue posible contactar con miles de decisores, analizar sus necesidades y organizar miles de citas dirigidas a trav\u00e9s de una plataforma tecnol\u00f3gica cada vez m\u00e1s potente. Muy r\u00e1pidamente, la empresa desarroll\u00f3 sus propios <strong>algoritmos, herramientas de matching y soluciones digitales<\/strong> para orquestar citas, almuerzos, veladas de networking y log\u00edstica de eventos.<\/p>\n              <p>Esta complementariedad entre tecnolog\u00eda y producci\u00f3n humana se convirti\u00f3 en la firma de Weyou Group.<\/p>\n            <\/section>\n\n            <div class=\"wy-adn-pull\">Cuanto m\u00e1s se desarrolla lo digital, m\u00e1s valor adquieren los encuentros f\u00edsicos.<\/div>\n\n            <section class=\"wy-adn-chapter\" data-step=\"05\">\n              <h3>El encuentro f\u00edsico recupera valor<\/h3>\n              <p>En un entorno en el que los decisores pasan gran parte de su tiempo detr\u00e1s de pantallas, las empresas necesitan m\u00e1s que nunca crear <strong>relaciones humanas reales<\/strong> para acelerar su negocio, asegurar decisiones y desarrollar su facturaci\u00f3n.<\/p>\n              <p>Esta realidad es a\u00fan m\u00e1s fuerte en B2B, donde muchos productos, soluciones e innovaciones no pueden venderse eficazmente solo a trav\u00e9s de una pantalla. Comprender una tecnolog\u00eda, descubrir una innovaci\u00f3n, apreciar un sill\u00f3n, un tejido o el dise\u00f1o en general, crear confianza y construir una relaci\u00f3n comercial duradera requieren <strong>intercambios humanos de calidad<\/strong>.<\/p>\n            <\/section>\n\n            <section class=\"wy-adn-chapter wy-adn-chapter-wide\" data-step=\"06\">\n              <h3>La fuerza de los salones tradicionales<\/h3>\n              <p>Los salones tradicionales conservan una fuerza \u00fanica: re\u00fanen todo un ecosistema sectorial en un mismo lugar. Permiten a las empresas descubrir nuevos actores, conocer start-ups innovadoras, identificar socios o proveedores que no habr\u00edan encontrado de otro modo y obtener una visi\u00f3n global de su mercado.<\/p>\n              <p>Estos eventos tambi\u00e9n son lugares esenciales para encontrarse f\u00edsicamente con los clientes, reforzar las relaciones comerciales y hacer vivir una marca de forma concreta.<\/p>\n              <p>M\u00e1s all\u00e1 de esta dimensi\u00f3n de imagen, los salones tradicionales de Weyou Group se distinguen por una caracter\u00edstica fuerte: invitan y se dirigen mayoritariamente a <strong>compradores finales<\/strong>, mientras que la mayor\u00eda de los salones tradicionales cl\u00e1sicos est\u00e1n pensados ante todo para distribuidores.<\/p>\n              <p>Esta orientaci\u00f3n directa hacia usuarios y decisores finales cambia radicalmente la naturaleza de los intercambios in situ: las conversaciones tratan de proyectos reales, necesidades reales y decisiones de compra reales. Es una ventaja decisiva para los expositores, que encuentran a las personas adecuadas, al nivel de decisi\u00f3n adecuado.<\/p>\n              <p>Estos salones tambi\u00e9n son lugares de observaci\u00f3n estrat\u00e9gica para bancos, inversores y fondos de private equity, que pueden analizar concretamente el posicionamiento de una empresa, su imagen, su capacidad de innovaci\u00f3n, su atractivo y la forma en que comunica en su sector.<\/p>\n            <\/section>\n\n            <section class=\"wy-adn-chapter wy-adn-chapter-wide\" data-step=\"07\">\n              <h3>One-to-One Meetings Exhibitions<\/h3>\n              <p>A la inversa, <strong>One-to-One Meetings Exhibitions Weyou Group<\/strong> fueron concebidos ante todo como aceleradores de negocio y ROI.<\/p>\n              <p>Evolucionamos aqu\u00ed en un universo premium, tranquilo y altamente cualificado, enteramente pensado para favorecer intercambios estrat\u00e9gicos y oportunidades concretas. Solo se invita a CEOs, directores, decisores y prescriptores implicados en proyectos reales. Cada cita se organiza previamente gracias a nuestras herramientas de matching, algoritmos y plataforma digital propietaria.<\/p>\n              <p>El objetivo es claro: permitir a las empresas encontrar, en pocos d\u00edas, al mayor n\u00famero posible de decisores realmente interesados en sus soluciones, en las mejores condiciones posibles.<\/p>\n              <p>La elecci\u00f3n de los destinos, la organizaci\u00f3n del networking, los almuerzos, las veladas y toda la experiencia est\u00e1n pensados para prolongar los intercambios de negocio en un entorno propicio para crear relaciones duraderas.<\/p>\n              <ul class=\"wy-adn-list\">\n                <li>un universo premium;<\/li>\n                <li>citas ultra segmentadas;<\/li>\n                <li>empresas reconocidas;<\/li>\n                <li>decisores cualificados;<\/li>\n                <li>networking de alto nivel;<\/li>\n                <li>una l\u00f3gica completamente orientada al negocio y al ROI.<\/li>\n              <\/ul>\n            <\/section>\n\n            <section class=\"wy-adn-chapter wy-adn-chapter-wide\" data-step=\"08\">\n              <h3>La fuerza del modelo Weyou Group: la complementariedad<\/h3>\n              <p>Esta complementariedad entre salones tradicionales y One-to-One Meetings Exhibitions constituye precisamente hoy la fuerza del modelo Weyou Group.<\/p>\n              <p>Por un lado, la potencia de un ecosistema abierto que favorece el descubrimiento, la imagen y la visibilidad. Por otro, eventos ultra cualificados pensados para generar r\u00e1pidamente negocio concreto y medible.<\/p>\n              <p><strong>Dos formatos, una misma convicci\u00f3n:<\/strong> en un mundo saturado de informaci\u00f3n digital, el encuentro f\u00edsico bien organizado sigue siendo la palanca m\u00e1s potente para crear valor.<\/p>\n            <\/section>\n          <\/div>\n        <\/div>\n      <\/article>\n    <\/section>\n\n    <section class=\"wy-esg\" aria-labelledby=\"esg-title\">\n      <div class=\"wy-esg-head\">\n        <div>\n          <p class=\"wy-esg-kicker\">Compromiso sostenible<\/p>\n          <h2 class=\"wy-esg-title\" id=\"esg-title\">RSE \/ ESG<\/h2>\n          <p class=\"wy-esg-subtitle\">Nuestras ciudades anfitrionas: una elecci\u00f3n estructuralmente baja en carbono<\/p>\n          <p class=\"wy-esg-lead\">Todos nuestros eventos se celebran en ciudades conectadas a la red europea de alta velocidad. No es casualidad: Par\u00eds, Cannes, Marbella y \u00c1msterdam fueron elegidas porque son accesibles en tren desde las principales regiones econ\u00f3micas europeas.<\/p>\n        <\/div>\n        <div class=\"wy-esg-badge\" aria-label=\"Impact transport\">\n          <strong>Prioridad al tren<\/strong>\n          <span>Un modelo de evento dise\u00f1ado para reducir el avi\u00f3n cuando existe una alternativa de alta velocidad.<\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"wy-esg-cities\" aria-label=\"Ciudades anfitrionas conectadas a la red ferroviaria de alta velocidad\">\n        <article class=\"wy-esg-city\">\n          <h3>Cannes<\/h3>\n          <p>Servida por TGV directo desde Par\u00eds, Lyon, Marsella y Bruselas. Nuestra colaboraci\u00f3n con SNCF para las ediciones de Cannes ya ahorra <strong>136,75 kg de CO2e por persona<\/strong> frente a un vuelo Par\u00eds-Niza.<\/p>\n        <\/article>\n        <article class=\"wy-esg-city\">\n          <h3>Par\u00eds<\/h3>\n          <p>El epicentro de la red europea de alta velocidad, accesible de estaci\u00f3n a estaci\u00f3n desde Londres, Bruselas, \u00c1msterdam, Colonia, Fr\u00e1ncfort, Lyon, Marsella, Burdeos o Barcelona, sin pasar por un aeropuerto.<\/p>\n        <\/article>\n        <article class=\"wy-esg-city\">\n          <h3>Marbella<\/h3>\n          <p>Conectada v\u00eda AVE Madrid-M\u00e1laga en <strong>2h35<\/strong>, y despu\u00e9s un traslado de 50 minutos. El tren ofrece un factor de carbono alrededor de <strong>28 veces inferior<\/strong> al avi\u00f3n en este trayecto.<\/p>\n        <\/article>\n        <article class=\"wy-esg-city\">\n          <h3>\u00c1msterdam<\/h3>\n          <p>Beurs van Berlage se encuentra a <strong>400 metros<\/strong> de \u00c1msterdam Centraal, terminal del Eurostar procedente de Par\u00eds, Bruselas y Londres.<\/p>\n        <\/article>\n      <\/div>\n\n      <div class=\"wy-esg-comparison\" aria-label=\"Comparatifs carbone train avion\">\n        <article class=\"wy-esg-compare\">\n          <h3>Par\u00eds \u2192 Cannes<\/h3>\n          <div class=\"wy-esg-metric\"><span>TGV<\/span><strong>3,25 kg<\/strong><\/div>\n          <div class=\"wy-esg-metric\"><span>Vuelo ida y vuelta<\/span><strong>140 kg<\/strong><\/div>\n          <p class=\"wy-esg-note\">136,75 kg de CO2e ahorrados por persona.<\/p>\n        <\/article>\n        <article class=\"wy-esg-compare\">\n          <h3>Madrid \u2192 M\u00e1laga<\/h3>\n          <div class=\"wy-esg-metric\"><span>AVE<\/span><strong>2,7 kg<\/strong><\/div>\n          <div class=\"wy-esg-metric\"><span>Avi\u00f3n<\/span><strong>76 kg<\/strong><\/div>\n          <p class=\"wy-esg-note\">M\u00e1s de 145 kg ahorrados en ida y vuelta.<\/p>\n        <\/article>\n        <article class=\"wy-esg-compare\">\n          <h3>Par\u00eds \u2192 \u00c1msterdam<\/h3>\n          <div class=\"wy-esg-metric\"><span>Eurostar<\/span><strong>11,5 kg<\/strong><\/div>\n          <div class=\"wy-esg-metric\"><span>Avi\u00f3n<\/span><strong>119 kg<\/strong><\/div>\n          <p class=\"wy-esg-note\">10 veces menos en tren, sin tiempo de facturaci\u00f3n.<\/p>\n        <\/article>\n      <\/div>\n\n      <div class=\"wy-esg-body\">\n        <div class=\"wy-esg-text\">\n          <p><strong>Por qu\u00e9 esta elecci\u00f3n es estructural, no cosm\u00e9tica.<\/strong> El sector del transporte representa un tercio de las emisiones de gases de efecto invernadero en Francia. El tren transporta al 10% de los viajeros por menos del 1% de las emisiones del sector.<\/p>\n          <p>Elegir ciudades anfitrionas conectadas sistem\u00e1ticamente a la alta velocidad no es un compromiso declarativo: condiciona toda nuestra log\u00edstica de participantes a una infraestructura que emite de media <strong>3,5 g de CO2e por viajero\/km en TGV France<\/strong>y<strong>5,3 g en TGV Espa\u00f1a<\/strong>, frente a 125 a 260 g para el avi\u00f3n de corta distancia.<\/p>\n          <p>Concretamente, para un formato como los One-to-One Meetings Exhibitions que re\u00fane a varios cientos de Top Decision-Makers durante dos d\u00edas, esta elecci\u00f3n geogr\u00e1fica representa <strong>varias decenas de toneladas de CO2e evitadas por edici\u00f3n<\/strong> en comparaci\u00f3n con un formato equivalente basado en el avi\u00f3n.<\/p>\n        <\/div>\n\n        <aside class=\"wy-esg-pillars\" aria-label=\"Tres pilares RSE\">\n          <p class=\"wy-esg-pillars-title\">Tres pilares RSE<\/p>\n          <article class=\"wy-esg-pillar is-environment\">\n            <span class=\"wy-esg-pillar-mark\">E<\/span>\n            <div>\n              <h3>Medio ambiente<\/h3>\n              <p>Reducci\u00f3n de la huella de carbono, econom\u00eda circular, oficinas HQE y elecci\u00f3n de destinos conectados al ferrocarril.<\/p>\n            <\/div>\n          <\/article>\n          <article class=\"wy-esg-pillar is-social\">\n            <span class=\"wy-esg-pillar-mark\">S<\/span>\n            <div>\n              <h3>Social<\/h3>\n              <p>Equidad salarial mujeres-hombres, equilibrio entre presencial y teletrabajo, diversidad y calidad de la experiencia sobre el terreno.<\/p>\n            <\/div>\n          <\/article>\n          <article class=\"wy-esg-pillar is-governance\">\n            <span class=\"wy-esg-pillar-mark\">G<\/span>\n            <div>\n              <h3>Gobernanza<\/h3>\n              <p>Transparencia, \u00e9tica y accionariado PRI v\u00eda EMZ Partners, con una RSE visible en los eventos.<\/p>\n            <\/div>\n          <\/article>\n        <\/aside>\n      <\/div>\n\n      <p class=\"wy-esg-sources\">Fuentes principales: SNCF Voyageurs para la huella de carbono de los transportes, earth.org para el AVE espa\u00f1ol, Greenpeace EU para las comparaciones Par\u00eds-\u00c1msterdam.<\/p>\n    <\/section>\n\n  <\/div>\n<\/main><script>\n\/* Weyou navigation: mobile menu toggle *\/\n(function () {\n  var header = document.querySelector('[data-wy-site-header]');\n  var toggle = document.querySelector('[data-wy-menu-toggle]');\n  if (!header || !toggle) return;\n  toggle.addEventListener('click', function () {\n    var open = header.classList.toggle('is-open');\n    toggle.setAttribute('aria-expanded', open ? 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El punto de inflexi\u00f3n de 2008 A finales de los a\u00f1os 2000, siendo presidente de Tarsus France, Romuald Gadrat se enfrent\u00f3 a una doble revoluci\u00f3n: la crisis econ\u00f3mica de 2008 y la llegada masiva de herramientas digitales inteligentes. Las nuevas herramientas de marketing impulsadas por Google, AdWords y las primeras estrategias web transformaron radicalmente los h\u00e1bitos de las empresas. La conclusi\u00f3n era evidente: el mundo de los salones profesionales deb\u00eda evolucionar. Por un lado, los organizadores segu\u00edan funcionando con tarjetas de visita clasificadas manualmente en libretas. Por otro, las plataformas digitales ya ofrec\u00edan cuadros de mando, estad\u00edsticas detalladas y an\u00e1lisis ROI capaces de demostrar el rendimiento de las inversiones de marketing. Para Romuald Gadrat, este periodo marc\u00f3 un gran punto de inflexi\u00f3n. El futuro de los salones ya no pod\u00eda basarse \u00fanicamente en la exposici\u00f3n tradicional: las empresas necesitar\u00edan ahora medir, cualificar y rentabilizar con precisi\u00f3n su presencia en un evento. La alianza fundacional Ante esta mutaci\u00f3n, la empresa decidi\u00f3 reunir dos generaciones complementarias: una generaci\u00f3n joven que dominaba las nuevas herramientas web, el marketing digital y las posibilidades de Internet; y equipos comerciales experimentados, capaces de crear relaciones humanas s\u00f3lidas y vender eficazmente por tel\u00e9fono y en reuniones. Esta alianza entre cultura digital y experiencia comercial se convirti\u00f3 en uno de los fundamentos del ADN de Weyou Group. Internet dej\u00f3 de verse como una amenaza para convertirse en una oportunidad capaz de ampliar audiencias y optimizar el rendimiento comercial de los salones. El nacimiento de dos pilares Una vez superada la crisis y redise\u00f1ada la organizaci\u00f3n, se impuso una convicci\u00f3n: el sal\u00f3n B2B deb\u00eda reinventarse. una plataforma tecnol\u00f3gica propietaria que centraliza los datos de todos los salones; un nuevo concepto de citas de negocio en One-to-One Meetings. El negocio siempre se ha construido a trav\u00e9s del encuentro humano: convencer cara a cara, crear una relaci\u00f3n, desarrollar confianza y generar oportunidades. Plataforma digital + producci\u00f3n humana El concepto One-to-One Meetings naci\u00f3 de esta visi\u00f3n: recrear en pocos d\u00edas todo el proceso natural de una relaci\u00f3n comercial, primer contacto, cita, intercambio, almuerzo, networking y creaci\u00f3n de confianza, en destinos pensados para favorecer el negocio. Gracias a las herramientas digitales, fue posible contactar con miles de decisores, analizar sus necesidades y organizar miles de citas dirigidas a trav\u00e9s de una plataforma tecnol\u00f3gica cada vez m\u00e1s potente. Muy r\u00e1pidamente, la empresa desarroll\u00f3 sus propios algoritmos, herramientas de matching y soluciones digitales para orquestar citas, almuerzos, veladas de networking y log\u00edstica de eventos. Esta complementariedad entre tecnolog\u00eda y producci\u00f3n humana se convirti\u00f3 en la firma de Weyou Group. Cuanto m\u00e1s se desarrolla lo digital, m\u00e1s valor adquieren los encuentros f\u00edsicos. El encuentro f\u00edsico recupera valor En un entorno en el que los decisores pasan gran parte de su tiempo detr\u00e1s de pantallas, las empresas necesitan m\u00e1s que nunca crear relaciones humanas reales para acelerar su negocio, asegurar decisiones y desarrollar su facturaci\u00f3n. Esta realidad es a\u00fan m\u00e1s fuerte en B2B, donde muchos productos, soluciones e innovaciones no pueden venderse eficazmente solo a trav\u00e9s de una pantalla. Comprender una tecnolog\u00eda, descubrir una innovaci\u00f3n, apreciar un sill\u00f3n, un tejido o el dise\u00f1o en general, crear confianza y construir una relaci\u00f3n comercial duradera requieren intercambios humanos de calidad. La fuerza de los salones tradicionales Los salones tradicionales conservan una fuerza \u00fanica: re\u00fanen todo un ecosistema sectorial en un mismo lugar. Permiten a las empresas descubrir nuevos actores, conocer start-ups innovadoras, identificar socios o proveedores que no habr\u00edan encontrado de otro modo y obtener una visi\u00f3n global de su mercado. Estos eventos tambi\u00e9n son lugares esenciales para encontrarse f\u00edsicamente con los clientes, reforzar las relaciones comerciales y hacer vivir una marca de forma concreta. M\u00e1s all\u00e1 de esta dimensi\u00f3n de imagen, los salones tradicionales de Weyou Group se distinguen por una caracter\u00edstica fuerte: invitan y se dirigen mayoritariamente a compradores finales, mientras que la mayor\u00eda de los salones tradicionales cl\u00e1sicos est\u00e1n pensados ante todo para distribuidores. Esta orientaci\u00f3n directa hacia usuarios y decisores finales cambia radicalmente la naturaleza de los intercambios in situ: las conversaciones tratan de proyectos reales, necesidades reales y decisiones de compra reales. Es una ventaja decisiva para los expositores, que encuentran a las personas adecuadas, al nivel de decisi\u00f3n adecuado. Estos salones tambi\u00e9n son lugares de observaci\u00f3n estrat\u00e9gica para bancos, inversores y fondos de private equity, que pueden analizar concretamente el posicionamiento de una empresa, su imagen, su capacidad de innovaci\u00f3n, su atractivo y la forma en que comunica en su sector. One-to-One Meetings Exhibitions A la inversa, One-to-One Meetings Exhibitions Weyou Group fueron concebidos ante todo como aceleradores de negocio y ROI. Evolucionamos aqu\u00ed en un universo premium, tranquilo y altamente cualificado, enteramente pensado para favorecer intercambios estrat\u00e9gicos y oportunidades concretas. Solo se invita a CEOs, directores, decisores y prescriptores implicados en proyectos reales. Cada cita se organiza previamente gracias a nuestras herramientas de matching, algoritmos y plataforma digital propietaria. El objetivo es claro: permitir a las empresas encontrar, en pocos d\u00edas, al mayor n\u00famero posible de decisores realmente interesados en sus soluciones, en las mejores condiciones posibles. La elecci\u00f3n de los destinos, la organizaci\u00f3n del networking, los almuerzos, las veladas y toda la experiencia est\u00e1n pensados para prolongar los intercambios de negocio en un entorno propicio para crear relaciones duraderas. un universo premium; citas ultra segmentadas; empresas reconocidas; decisores cualificados; networking de alto nivel; una l\u00f3gica completamente orientada al negocio y al ROI. La fuerza del modelo Weyou Group: la complementariedad Esta complementariedad entre salones tradicionales y One-to-One Meetings Exhibitions constituye precisamente hoy la fuerza del modelo Weyou Group. Por un lado, la potencia de un ecosistema abierto que favorece el descubrimiento, la imagen y la visibilidad. Por otro, eventos ultra cualificados pensados para generar r\u00e1pidamente negocio concreto y medible. Dos formatos, una misma convicci\u00f3n: en un mundo saturado<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-17770","page","type-page","status-publish"],"blocksy_meta":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Joan Missegue","author_link":"https:\/\/www.weyou-group.com\/es\/author\/jmissegue\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Weyou Group, El grupo El grupo Nuestro ADN El ADN de Weyou Group La historia de Weyou Group es ante todo la de una profunda transformaci\u00f3n del mundo de los salones profesionales B2B, vivida desde dentro por Romuald Gadrat y sus equipos. 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