{"id":23679,"date":"2026-05-18T16:32:00","date_gmt":"2026-05-18T15:32:00","guid":{"rendered":"https:\/\/www.weyou-group.com\/?page_id=23679"},"modified":"2026-05-18T22:24:03","modified_gmt":"2026-05-18T21:24:03","slug":"roi-y-analisis-negocio","status":"publish","type":"page","link":"https:\/\/www.weyou-group.com\/es\/roi-y-analisis-negocio\/","title":{"rendered":"ROI Y ANALISIS NEGOcIO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23679\" class=\"elementor elementor-23679 elementor-23592\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-2664e46 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2664e46\" data-element_type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-2072cf2 elementor-widget elementor-widget-html\" data-id=\"2072cf2\" data-element_type=\"widget\" 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linear-gradient(90deg, var(--blue), var(--cyan));\n}\n\n.wy-roi-core span {\n  display: block;\n  color: #2E3A59;\n  font-size: clamp(11px, .98vw, 13px);\n  font-weight: 650;\n  line-height: 1.25;\n}\n\n.wy-roi-baseline {\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  gap: 10px;\n  margin: 18px auto 0;\n  color: var(--navy);\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(16px, 1.65vw, 21px);\n  line-height: 1.22;\n  font-weight: 900;\n  text-align: center;\n  text-wrap: balance;\n}\n\n@media (min-width: 900px) {\n}\n\n.wy-panel {\n  background: rgba(255,255,255,.92);\n  border: 1px solid var(--line);\n  border-radius: var(--radius-lg);\n  box-shadow: var(--shadow-md);\n  padding: clamp(20px, 3.2vw, 34px);\n  margin: 24px 0;\n}\n\n.wy-hero-title {\n  text-align: center;\n  margin: 0 0 8px;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(26px, 4vw, 44px);\n  line-height: 1.08;\n  letter-spacing: -.04em;\n  color: 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clamp(14px, 2vw, 22px);\n  overflow: hidden;\n}\n\n.wy-chart-card + .wy-chart-card { margin-top: 24px; }\n\n.wy-chart-title {\n  margin: 0 0 14px;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(18px, 2vw, 24px);\n  text-align: center;\n  color: var(--blue);\n  letter-spacing: -.02em;\n}\n\n.wy-chart-scale {\n  color: var(--violet);\n  font-size: .78em;\n  font-weight: 800;\n  letter-spacing: 0;\n  white-space: nowrap;\n}\n\n.wy-score-key {\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  gap: 8px;\n  margin: -4px auto 18px;\n  color: var(--ink-soft);\n  font-size: 12px;\n  font-weight: 700;\n  line-height: 1.2;\n}\n\n.wy-score-key span {\n  padding: 7px 10px;\n  border: 1px solid rgba(37, 99, 235, .14);\n  border-radius: 999px;\n  background: rgba(37, 99, 235, .045);\n}\n\n.wy-chart {\n  width: 100%;\n  height: auto;\n}\n\n.wy-mobile-chart {\n  display: none;\n}\n\n.wy-chart-scroll > .wy-mobile-chart {\n  display: none !important;\n}\n\n.wy-chart text {\n  font-family: 'Inter', sans-serif;\n  fill: #667085;\n  font-weight: 700;\n}\n\n.wy-chart .axis { stroke: #DDE5F2; stroke-width: 1; }\n.wy-chart .value-label { fill: #33415F; font-size: 13px; font-weight: 900; }\n.wy-chart .year-label { fill: #8A95A8; font-size: 12px; }\n.wy-chart .score-label { fill: var(--violet); font-size: 13px; font-weight: 900; }\n.wy-chart .segment-label { fill: rgba(255, 255, 255, .92); font-size: 12px; font-weight: 900; }\n\n.wy-secure-note {\n  margin: 18px 0 0;\n  padding: 15px 18px;\n  background: #EEF7FF;\n  color: #33415F;\n  border: 1px solid #D7E8FF;\n  border-radius: 14px;\n  font-size: clamp(15px, 1.7vw, 20px);\n  font-weight: 650;\n}\n\n.wy-secure-note b {\n  display: inline-block;\n  width: 13px;\n  height: 13px;\n  margin-right: 8px;\n  background: var(--cyan);\n  vertical-align: -1px;\n}\n\n.wy-metric-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr 1fr;\n  gap: 10px;\n  margin-top: 18px;\n}\n\n.wy-big-number {\n  min-height: 0;\n  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-.01em;\n}\n\n.wy-share-values {\n  display: grid;\n  grid-template-columns: 1fr auto 1fr;\n  align-items: center;\n  text-align: center;\n  gap: 10px;\n}\n\n.wy-share-values b {\n  display: block;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(26px, 3vw, 38px);\n  line-height: 1;\n  color: var(--tone);\n}\n\n.wy-share-values span {\n  color: #6B7689;\n  font-size: 12px;\n  font-weight: 600;\n  line-height: 1.26;\n}\n\n.wy-share-divider {\n  width: 2px;\n  height: 38px;\n  background: var(--line);\n}\n\n.wy-business-note {\n  margin-top: 16px;\n  padding: 15px 18px;\n  background: linear-gradient(135deg, rgba(30,111,255,.10), rgba(20,184,166,.12));\n  border-left: 5px solid var(--cyan);\n  color: var(--navy);\n  border-radius: var(--radius);\n  font-size: clamp(15px, 1.55vw, 18px);\n  font-weight: 600;\n  line-height: 1.45;\n}\n\n.wy-business-note strong { color: var(--blue); }\n\n.wy-info-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 18px;\n  align-items: start;\n}\n\n.wy-info-card {\n  background: #fff;\n  border: 1px solid var(--line);\n  border-radius: var(--radius-lg);\n  padding: clamp(22px, 3vw, 32px);\n  box-shadow: var(--shadow-sm);\n}\n\n.wy-info-card h2 {\n  margin: 0 0 18px;\n  font-family: 'Montserrat', sans-serif;\n  font-size: clamp(22px, 2.4vw, 30px);\n  line-height: 1.2;\n  letter-spacing: -.02em;\n  color: var(--navy);\n}\n\n.wy-info-card p {\n  margin: 0 0 18px;\n  color: #667085;\n  font-size: clamp(16px, 1.7vw, 20px);\n  line-height: 1.5;\n}\n\n@media (max-width: 980px) {\n  .wy-roi-map {\n    grid-template-columns: 1fr;\n    gap: 22px;\n  }\n  .wy-roi-axis {\n    grid-template-columns: 1fr 1fr;\n    gap: 16px;\n  }\n  .wy-roi-proof:nth-child(2) {\n    margin-top: 0;\n  }\n  .wy-roi-wheel {\n    max-width: 400px;\n    order: -1;\n  }\n  .wy-metric-grid { grid-template-columns: 1fr 1fr; }\n  .wy-share-card { grid-column: 1 \/ -1; }\n  .wy-info-grid { grid-template-columns: 1fr; }\n}\n\n@media (max-width: 720px) {\n  .wy-wrap { padding: 0 14px 50px; }\n  .wy-page-hero { padding-top: 10px; margin-bottom: 24px; }\n  .wy-page-hero::after { right: -170px; top: 56px; opacity: .28; }\n  .wy-title {\n    max-width: 100%;\n    font-size: clamp(34px, 12vw, 48px);\n    overflow-wrap: break-word;\n  }\n  .wy-title-focus {\n    display: block !important;\n    white-space: normal !important;\n  }\n  .wy-hero-title {\n    font-size: clamp(23px, 7vw, 30px);\n    overflow-wrap: break-word;\n  }\n  .wy-scan-title {\n    font-size: clamp(21px, 6vw, 27px);\n    line-height: 1.18;\n  }\n  .wy-legend,\n  .wy-metric-grid { grid-template-columns: 1fr; }\n  .wy-roi-reading {\n    margin-top: 20px;\n    padding: 18px 12px;\n    border-radius: 18px;\n  }\n  .wy-roi-reading::before,\n  .wy-roi-reading::after {\n    display: none;\n  }\n  .wy-roi-reading-head {\n    margin-bottom: 16px;\n  }\n  .wy-roi-reading h2 {\n    font-size: clamp(21px, 6vw, 27px);\n  }\n  .wy-roi-reading-head p {\n    display: block;\n    font-size: 16px;\n  }\n  .wy-roi-reading-head p::before {\n    display: block;\n    margin: 0 auto 10px;\n  }\n  .wy-roi-axis {\n    display: contents;\n  }\n  .wy-roi-proof {\n    padding: 14px;\n    border: 1px solid var(--line);\n    border-radius: 16px;\n    background: #fff;\n    text-align: center;\n    grid-template-columns: 1fr;\n    justify-items: center;\n  }\n  .wy-roi-proof.right {\n    grid-template-columns: 1fr;\n  }\n  .wy-roi-proof > div {\n    display: grid;\n    justify-items: center;\n  }\n  .wy-roi-proof h3,\n  .wy-roi-proof ul {\n    text-align: center;\n  }\n  .wy-proof-1 { order: 1; }\n  .wy-proof-2 { order: 2; }\n  .wy-proof-3 { order: 3; }\n  .wy-proof-4 { order: 4; }\n  .wy-roi-proof li {\n    padding: 0;\n  }\n  .wy-roi-proof li::before {\n    position: static;\n    display: inline-block;\n    margin: 0 8px 2px 0;\n    vertical-align: middle;\n  }\n  .wy-roi-wheel {\n    max-width: 300px;\n  }\n  .wy-roi-core {\n    inset: 25%;\n    padding: 10px;\n  }\n  .wy-roi-core strong {\n    font-size: 19px;\n    line-height: 1;\n  }\n  .wy-roi-core i {\n    width: 34px;\n    margin: 5px auto;\n  }\n  .wy-roi-core span {\n    font-size: 10.5px;\n    line-height: 1.18;\n  }\n  .wy-roi-baseline {\n    display: block;\n    font-size: 18px;\n  }\n  .wy-chart-card { margin-left: -2px; margin-right: -2px; }\n  .wy-chart-scroll {\n    overflow: visible;\n    padding-bottom: 0;\n  }\n  .wy-share-card { grid-column: auto; }\n}\n\n@media (max-width: 520px) {\n  .wy-chart-card {\n    padding: 14px;\n    border-radius: 16px;\n  }\n\n  .wy-chart-scroll > .wy-chart {\n    display: none !important;\n  }\n\n  .wy-chart-scroll > .wy-mobile-chart {\n    display: block !important;\n    width: 100%;\n    height: auto;\n  }\n\n  .wy-mobile-chart text {\n    font-family: 'Inter', sans-serif;\n    font-weight: 800;\n  }\n\n  .wy-mobile-chart .mobile-axis {\n    stroke: #DDE5F2;\n    stroke-width: 1;\n  }\n\n  .wy-mobile-chart .mobile-label {\n    fill: #667085;\n    font-size: 11px;\n  }\n\n  .wy-mobile-chart .mobile-value {\n    fill: #25324B;\n    font-size: 12px;\n    font-weight: 900;\n  }\n\n  .wy-mobile-chart .mobile-note {\n    fill: #667085;\n    font-size: 10px;\n    font-weight: 750;\n  }\n}\n\n@media (max-width: 680px) {\n  .wy-title-band {\n    grid-template-columns: 1fr;\n    justify-items: center;\n    gap: 10px;\n  }\n\n  .wy-title-band::before {\n    width: min(160px, 58vw);\n    height: 10px;\n  }\n\n  .wy-title-band::after {\n    width: min(320px, 86vw);\n    height: 10px;\n  }\n}\n.wy-hero > .wy-eyebrow,\n.wy-page-hero > .wy-eyebrow {\n  display: none;\n}\n\n.wy-title-band {\n  display: flex;\n  justify-content: center;\n  width: min(100%, 1120px);\n  margin-inline: auto;\n  text-align: center;\n}\n\n.wy-title-band .wy-title,\n.wy-title {\n  margin-inline: auto;\n  font-size: clamp(38px, 5.1vw, 68px);\n  line-height: 1.02;\n  font-weight: 900;\n  letter-spacing: -.045em;\n  text-align: center;\n}\n\n@media (max-width: 700px) {\n  .wy-title-band .wy-title,\n  .wy-title {\n    max-width: 100%;\n    font-size: clamp(34px, 12vw, 48px);\n    text-align: center;\n  }\n}\n\n\/* ============== TEST HEADER \u2014 WEYOU SITE NAV ============== *\/\nbody { margin: 0; }\n.wy-site-header,\n.wy-site-header *,\n.wy-site-header *::before,\n.wy-site-header *::after { box-sizing: border-box; }\n.wy-site-header {\n  --navy: #0B1F4D;\n  --blue: #1E6FFF;\n  --cyan: #1E98D2;\n  --line: #E3E8F2;\n  --soft: #F6F9FE;\n  --ink: #fff;\n  position: sticky;\n  top: 0;\n  z-index: 50;\n  overflow: visible;\n  background:\n    linear-gradient(100deg, #63E6CF 0%, #38B6D9 24%, #336FE2 52%, #5A24E8 78%, #7A00E8 100%);\n  border-bottom: 0;\n  box-shadow: none;\n  font-family: 'Inter', system-ui, -apple-system, Segoe UI, Helvetica, Arial, sans-serif;\n  color: var(--ink);\n}\n.wy-site-nav {\n  min-height: 274px;\n  max-width: 1840px;\n  margin: 0 auto;\n  padding: 20px clamp(24px, 3.8vw, 72px) 28px;\n  display: grid;\n  grid-template-columns: 250px minmax(0, 1fr) 176px;\n  grid-template-rows: 1fr auto;\n  align-items: start;\n  gap: 10px 28px;\n}\n.wy-site-logo {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n  min-width: 190px;\n  align-self: start;\n  margin-top: 12px;\n  margin-bottom: -50px;\n  position: relative;\n  z-index: 2;\n}\n.wy-site-logo img {\n  width: 190px;\n  height: auto;\n  object-fit: contain;\n  display: block;\n  filter: drop-shadow(0 18px 30px rgba(18, 28, 105, .24));\n}\n.wy-site-brand {\n  grid-column: 2;\n  grid-row: 1;\n  align-self: center;\n  justify-self: center;\n  max-width: 1160px;\n  padding-top: 22px;\n  text-align: center;\n  color: #fff;\n  text-shadow: 0 2px 14px rgba(22, 37, 122, .14);\n}\n.wy-site-brand strong {\n  display: block;\n  margin-bottom: 6px;\n  font-size: clamp(19px, 1.62vw, 27px);\n  line-height: 1;\n  font-weight: 850;\n  letter-spacing: .02em;\n}\n.wy-site-brand span {\n  display: block;\n  font-size: clamp(19px, 1.58vw, 27px);\n  line-height: 1.18;\n  font-weight: 820;\n  letter-spacing: .005em;\n}\n.wy-site-brand em {\n  display: block;\n  margin-top: 3px;\n  font-style: normal;\n  font-size: clamp(17px, 1.36vw, 24px);\n  line-height: 1.18;\n  font-weight: 780;\n  letter-spacing: .01em;\n}\n.wy-site-menu {\n  grid-column: 2;\n  grid-row: 2;\n  justify-self: center;\n  width: min(100%, 1180px);\n  display: flex;\n  justify-content: center;\n  align-items: stretch;\n  gap: clamp(12px, 1vw, 22px);\n  margin: 0;\n  padding: 0;\n  list-style: none;\n}\n.wy-site-item {\n  position: relative;\n}\n.wy-site-link {\n  min-height: auto;\n  display: inline-flex;\n  align-items: center;\n  gap: 0;\n  padding: 0;\n  border-radius: 0;\n  color: #fff;\n  text-decoration: none;\n  font-size: clamp(16px, 1.25vw, 23px);\n  font-weight: 560;\n  letter-spacing: .01em;\n  white-space: nowrap;\n  transition: color .18s ease, background .18s ease;\n}\n.wy-site-link:hover,\n.wy-site-link:focus-visible,\n.wy-site-item:focus-within > .wy-site-link,\n.wy-site-item:hover > .wy-site-link {\n  color: #fff;\n  background: transparent;\n  text-shadow: 0 0 18px rgba(255,255,255,.46);\n}\n.wy-site-link svg {\n  display: none;\n  width: 0;\n  height: 0;\n  fill: currentColor;\n}\n.wy-site-actions {\n  grid-column: 3;\n  grid-row: 1;\n  align-self: center;\n  justify-self: end;\n  display: flex;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 13px;\n  min-width: 176px;\n  min-height: 54px;\n  padding: 0 18px;\n  margin-top: 24px;\n  background: transparent;\n}\n.wy-social-link {\n  width: 27px;\n  height: 27px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border: 0;\n  border-radius: 999px;\n  color: #fff;\n  background: transparent;\n  text-decoration: none;\n  transition: color .18s ease, border-color .18s ease, transform .18s ease;\n}\n.wy-social-link:hover,\n.wy-social-link:focus-visible {\n  color: #fff;\n  background: transparent;\n  transform: translateY(-1px);\n}\n.wy-social-link svg {\n  width: 21px;\n  height: 21px;\n  fill: currentColor;\n}\n.wy-lang {\n  position: relative;\n}\n.wy-lang-current {\n  width: 58px;\n  height: 36px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 7px;\n  padding: 0 8px;\n  border: 0;\n  border-radius: 999px;\n  background: transparent;\n  color: #fff;\n  font-size: 12px;\n  font-weight: 800;\n  cursor: default;\n}\n.wy-lang-current svg {\n  width: 7px;\n  height: 7px;\n  fill: currentColor;\n}\n.wy-lang-flag {\n  width: 30px;\n  height: 30px;\n  display: inline-block;\n  border-radius: 999px;\n  box-shadow: 0 0 0 1px rgba(255,255,255,.28);\n  background:\n    linear-gradient(90deg, #2440A6 0 33.333%, #fff 33.333% 66.666%, #E33B42 66.666% 100%);\n}\n.wy-lang-options {\n  position: absolute;\n  top: calc(100% + 8px);\n  right: 0;\n  width: 86px;\n  padding: 6px;\n  margin: 0;\n  list-style: none;\n  border: 1px solid var(--line);\n  border-radius: 12px;\n  background: #fff;\n  box-shadow: 0 14px 36px rgba(11,31,77,.12);\n  opacity: 0;\n  visibility: hidden;\n  transform: translateY(6px);\n  transition: opacity .18s ease, transform .18s ease, visibility .18s ease;\n}\n.wy-lang:hover .wy-lang-options,\n.wy-lang:focus-within .wy-lang-options {\n  opacity: 1;\n  visibility: visible;\n  transform: translateY(0);\n}\n.wy-lang-options a {\n  display: block;\n  padding: 7px 8px;\n  border-radius: 8px;\n  color: var(--navy);\n  text-decoration: none;\n  font-size: 12px;\n  font-weight: 750;\n}\n.wy-lang-options a:hover,\n.wy-lang-options a:focus-visible {\n  color: var(--blue);\n  background: var(--soft);\n}\n.wy-menu-toggle {\n  display: none;\n  width: 42px;\n  height: 42px;\n  border: 1px solid var(--line);\n  border-radius: 999px;\n  background: #fff;\n  color: var(--navy);\n  align-items: center;\n  justify-content: center;\n  cursor: pointer;\n}\n.wy-menu-toggle span,\n.wy-menu-toggle span::before,\n.wy-menu-toggle span::after {\n  content: \"\";\n  display: block;\n  width: 18px;\n  height: 2px;\n  border-radius: 999px;\n  background: currentColor;\n  transition: transform .2s ease, opacity .2s ease;\n}\n.wy-menu-toggle span {\n  position: relative;\n}\n.wy-menu-toggle span::before,\n.wy-menu-toggle span::after {\n  position: absolute;\n  left: 0;\n  top: 0;\n}\n.wy-menu-toggle span::before { transform: translateY(-6px); }\n.wy-menu-toggle span::after { transform: translateY(4px); }\n.wy-site-header.is-open .wy-menu-toggle span { transform: rotate(45deg); }\n.wy-site-header.is-open .wy-menu-toggle span::before { transform: translateY(0); opacity: 0; }\n.wy-site-header.is-open .wy-menu-toggle span::after { transform: translateY(-2px) rotate(90deg); }\n\n\n@media (max-width: 1080px) {\n  .wy-site-header {\n    background: linear-gradient(105deg, #63E6CF 0%, #38B6D9 28%, #3B68E6 58%, #6D16E8 100%);\n  }\n  .wy-site-nav {\n    min-height: 86px;\n    padding: 0 18px;\n    grid-template-columns: auto auto;\n    grid-template-rows: auto;\n    align-items: center;\n    justify-content: space-between;\n  }\n  .wy-site-logo {\n    min-width: 74px;\n    margin-top: 0;\n    margin-bottom: 0;\n    align-self: center;\n  }\n  .wy-site-logo img {\n    width: 74px;\n    max-height: 74px;\n    height: auto;\n  }\n  .wy-menu-toggle {\n    display: inline-flex;\n    align-self: center;\n    justify-self: end;\n    place-items: center;\n    padding: 0;\n  }\n  .wy-site-brand {\n    display: none;\n  }\n  .wy-site-actions {\n    display: none;\n  }\n  .wy-site-menu {\n    grid-column: auto;\n    grid-row: auto;\n    position: absolute;\n    top: calc(100% + 8px);\n    left: 12px;\n    right: 12px;\n    max-height: calc(100vh - 88px);\n    overflow: auto;\n    display: none;\n    flex-direction: column;\n    align-items: stretch;\n    padding: 10px;\n    border: 1px solid var(--line);\n    border-radius: 18px;\n    background: rgba(255,255,255,.98);\n    box-shadow: 0 22px 54px rgba(11,31,77,.16);\n  }\n  .wy-site-header.is-open .wy-site-menu {\n    display: flex;\n  }\n  .wy-site-link {\n    min-height: 44px;\n    width: 100%;\n    justify-content: space-between;\n    padding: 0 12px;\n    border-radius: 12px;\n    color: var(--navy);\n    font-size: 14px;\n  }\n}\n\n.wy-site-header + main {\n  padding-top: clamp(18px, 2.4vw, 32px);\n}\n\n@media (max-width: 760px) {\n  .wy-site-header + main {\n    padding-top: 18px;\n  }\n}\n\n\n\/* ===== Weyou shared footer ===== *\/\n.wy-footer {\n  --footer-text: rgba(255, 255, 255, .94);\n  --footer-muted: rgba(255, 255, 255, .78);\n  --footer-line: rgba(255, 255, 255, .58);\n  position: relative;\n  overflow: hidden;\n  color: var(--footer-text);\n  background:\n    radial-gradient(circle at 88% 86%, rgba(0, 237, 213, .55), transparent 28%),\n    linear-gradient(112deg, #7110e8 0%, #4f39dd 24%, #2e83d6 55%, #12d5c7 100%);\n  border-radius: 0 0 18px 18px;\n  padding: clamp(54px, 6vw, 86px) clamp(22px, 4vw, 72px) 28px;\n  font-family: 'Montserrat', 'Inter', -apple-system, BlinkMacSystemFont, system-ui, sans-serif;\n}\n.wy-footer::before {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  pointer-events: none;\n  background: linear-gradient(90deg, rgba(19, 0, 120, .12), transparent 38%, rgba(0, 255, 224, .16));\n}\n.wy-footer-inner {\n  position: relative;\n  z-index: 1;\n  display: grid;\n  grid-template-columns: minmax(220px, .86fr) repeat(4, minmax(180px, 1fr));\n  gap: clamp(28px, 3.2vw, 58px);\n  align-items: start;\n  max-width: 1520px;\n  margin: 0 auto;\n}\n.wy-footer-contact h2,\n.wy-footer-column h2 {\n  margin: 0 0 28px;\n  color: #fff;\n  font-size: clamp(22px, 1.58vw, 31px);\n  line-height: 1.24;\n  font-weight: 900;\n  letter-spacing: .045em;\n  text-transform: uppercase;\n}\n.wy-footer-logo {\n  width: min(100%, 152px);\n  aspect-ratio: 1 \/ 1;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  margin: 16px 0 26px;\n  border-radius: 14px;\n  overflow: hidden;\n}\n.wy-footer-logo img {\n  width: 100%;\n  height: 100%;\n  display: block;\n  object-fit: cover;\n}\n.wy-footer-address {\n  display: grid;\n  gap: 12px;\n  color: #fff;\n  font-size: clamp(18px, 1.28vw, 24px);\n  line-height: 1.35;\n  font-weight: 500;\n  font-style: normal;\n}\n.wy-footer-address a {\n  color: inherit;\n  text-decoration: none;\n}\n.wy-footer-address a:hover,\n.wy-footer-address a:focus-visible,\n.wy-footer-list a:hover,\n.wy-footer-list a:focus-visible,\n.wy-footer-legal a:hover,\n.wy-footer-legal a:focus-visible {\n  text-decoration: underline;\n  text-underline-offset: 4px;\n}\n.wy-footer-socials {\n  display: flex;\n  gap: 16px;\n  margin-top: 32px;\n}\n.wy-footer-social {\n  width: 58px;\n  height: 58px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border: 1.5px solid #fff;\n  border-radius: 50%;\n  color: #fff;\n  text-decoration: none;\n}\n.wy-footer-social svg {\n  width: 27px;\n  height: 27px;\n  fill: currentColor;\n}\n.wy-footer-list {\n  display: grid;\n  gap: 13px;\n  margin: 0;\n  padding: 0;\n  list-style: none;\n}\n.wy-footer-list a {\n  color: #fff;\n  text-decoration: none;\n  font-size: clamp(18px, 1.2vw, 24px);\n  line-height: 1.38;\n  font-weight: 500;\n}\n.wy-footer-bottom {\n  position: relative;\n  z-index: 1;\n  max-width: 1520px;\n  margin: clamp(42px, 5vw, 74px) auto 0;\n  padding-top: 22px;\n  border-top: 1.5px solid var(--footer-line);\n  display: grid;\n  grid-template-columns: 1fr auto 1fr;\n  align-items: center;\n  gap: 22px;\n}\n.wy-footer-legal {\n  grid-column: 2;\n  display: flex;\n  flex-wrap: wrap;\n  justify-content: center;\n  gap: 0 14px;\n  color: #fff;\n  font-size: clamp(14px, 1vw, 18px);\n  line-height: 1.5;\n  font-weight: 500;\n  text-align: center;\n}\n.wy-footer-legal a {\n  color: inherit;\n  text-decoration: none;\n}\n.wy-footer-top {\n  grid-column: 3;\n  justify-self: end;\n  width: 52px;\n  height: 52px;\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  border-radius: 8px;\n  background: #3d52e8;\n  color: #fff;\n  text-decoration: none;\n  box-shadow: 0 16px 28px rgba(24, 42, 178, .24);\n}\n.wy-footer-top svg {\n  width: 26px;\n  height: 26px;\n  stroke: currentColor;\n  stroke-width: 2.6;\n  fill: none;\n  stroke-linecap: round;\n  stroke-linejoin: round;\n}\n@media (max-width: 1180px) {\n  .wy-footer-inner {\n    grid-template-columns: minmax(240px, .8fr) repeat(2, minmax(220px, 1fr));\n  }\n}\n@media (max-width: 760px) {\n  .wy-footer {\n    border-radius: 0 0 14px 14px;\n    padding: 44px 22px 24px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: 1fr;\n    gap: 34px;\n  }\n  .wy-footer-contact,\n  .wy-footer-column {\n    text-align: center;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    margin-bottom: 18px;\n    font-size: 22px;\n  }\n  .wy-footer-logo {\n    width: 128px;\n    margin-inline: auto;\n  }\n  .wy-footer-socials {\n    justify-content: center;\n  }\n  .wy-footer-list {\n    gap: 10px;\n  }\n  .wy-footer-list a,\n  .wy-footer-address {\n    font-size: 17px;\n  }\n  .wy-footer-bottom {\n    grid-template-columns: 1fr;\n    margin-top: 42px;\n  }\n  .wy-footer-legal,\n  .wy-footer-top {\n    grid-column: 1;\n  }\n  .wy-footer-top {\n    justify-self: center;\n  }\n}\n\n\/* ===== Footer alignment pass ===== *\/\n.wy-footer {\n  padding: clamp(62px, 6.2vw, 92px) clamp(30px, 4.4vw, 84px) 34px;\n  border-radius: 0 0 18px 18px;\n}\n.wy-footer-inner,\n.wy-footer-bottom {\n  max-width: 1600px;\n}\n.wy-footer-inner {\n  grid-template-columns: minmax(250px, .9fr) minmax(260px, 1.05fr) minmax(260px, 1.05fr) minmax(280px, 1.08fr) minmax(260px, 1fr);\n  gap: clamp(38px, 4.2vw, 76px);\n  align-items: start;\n}\n.wy-footer-contact,\n.wy-footer-column {\n  min-width: 0;\n}\n.wy-footer-contact h2,\n.wy-footer-column h2 {\n  margin: 0 0 34px;\n  min-height: 76px;\n  display: flex;\n  align-items: flex-start;\n  color: #fff;\n  font-size: clamp(25px, 1.7vw, 34px);\n  line-height: 1.22;\n  font-weight: 900;\n  letter-spacing: .055em;\n  text-transform: uppercase;\n}\n.wy-footer-logo {\n  width: 168px;\n  max-width: 100%;\n  margin: 6px 0 34px;\n  border-radius: 14px;\n  background: transparent;\n}\n.wy-footer-logo img {\n  object-fit: contain;\n}\n.wy-footer-address {\n  gap: 14px;\n  font-size: clamp(20px, 1.34vw, 27px);\n  line-height: 1.36;\n  font-weight: 500;\n}\n.wy-footer-socials {\n  gap: 18px;\n  margin-top: 36px;\n}\n.wy-footer-social {\n  width: 64px;\n  height: 64px;\n  border-width: 1.7px;\n}\n.wy-footer-social svg {\n  width: 29px;\n  height: 29px;\n}\n.wy-footer-list {\n  gap: 13px;\n}\n.wy-footer-list a {\n  display: inline-block;\n  color: #fff;\n  font-size: clamp(20px, 1.36vw, 27px);\n  line-height: 1.42;\n  font-weight: 500;\n  letter-spacing: .005em;\n}\n.wy-footer-bottom {\n  margin-top: clamp(52px, 5.2vw, 86px);\n  padding-top: 25px;\n}\n.wy-footer-legal {\n  font-size: clamp(16px, 1.05vw, 20px);\n}\n.wy-footer-top {\n  width: 56px;\n  height: 56px;\n}\n@media (max-width: 1540px) and (min-width: 1181px) {\n  .wy-footer {\n    padding-inline: 56px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: minmax(210px, .82fr) minmax(205px, 1fr) minmax(205px, 1fr) minmax(220px, 1.02fr) minmax(205px, .98fr);\n    gap: 38px;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    font-size: 25px;\n    min-height: 66px;\n    margin-bottom: 26px;\n  }\n  .wy-footer-logo {\n    width: 150px;\n    margin-bottom: 28px;\n  }\n  .wy-footer-address,\n  .wy-footer-list a {\n    font-size: 18px;\n    line-height: 1.42;\n  }\n  .wy-footer-social {\n    width: 56px;\n    height: 56px;\n  }\n}\n\n@media (max-width: 1320px) {\n  .wy-footer-inner {\n    grid-template-columns: minmax(230px, .9fr) repeat(2, minmax(250px, 1fr));\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    min-height: auto;\n  }\n}\n@media (max-width: 760px) {\n  .wy-footer {\n    padding: 46px 22px 26px;\n  }\n  .wy-footer-inner {\n    grid-template-columns: 1fr;\n    gap: 36px;\n  }\n  .wy-footer-contact,\n  .wy-footer-column,\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    text-align: center;\n    justify-content: center;\n  }\n  .wy-footer-contact h2,\n  .wy-footer-column h2 {\n    margin-bottom: 18px;\n    font-size: 22px;\n    min-height: auto;\n  }\n  .wy-footer-logo {\n    width: 136px;\n    margin: 0 auto 24px;\n  }\n  .wy-footer-address,\n  .wy-footer-list a {\n    font-size: 17px;\n  }\n  .wy-footer-socials {\n    justify-content: center;\n  }\n}\n\n\n\/* Footer column alignment fix *\/\n (min-width: 901px) {\n  .wy-footer-column h2 {\n    min-height: 86px;\n    display: flex;\n    align-items: flex-start;\n  }\n}\n\/* ===== M\u00f3vil header promise alignment ===== *\/\n@media (max-width: 1080px) {\n  .wy-site-nav {\n    min-height: 96px;\n    padding: 10px 14px;\n    grid-template-columns: 74px minmax(0, 1fr) 42px;\n    grid-template-rows: auto;\n    align-items: center;\n    gap: 10px;\n  }\n  .wy-site-logo {\n    grid-column: 1;\n    min-width: 74px;\n    margin-top: 0;\n    margin-bottom: 0;\n    align-self: center;\n  }\n  .wy-site-logo img {\n    width: 74px;\n    max-height: 74px;\n    height: auto;\n  }\n  .wy-site-brand {\n    grid-column: 2;\n    grid-row: 1;\n    display: block;\n    align-self: center;\n    justify-self: center;\n    max-width: 100%;\n    padding-top: 0;\n    text-align: center;\n  }\n  .wy-site-brand strong {\n    margin-bottom: 4px;\n    font-size: clamp(13px, 3.7vw, 17px);\n    line-height: 1;\n    letter-spacing: .04em;\n  }\n  .wy-site-brand span {\n    font-size: clamp(10px, 2.8vw, 13px);\n    line-height: 1.18;\n    font-weight: 780;\n    letter-spacing: 0;\n  }\n  .wy-site-brand em {\n    max-width: 210px;\n    margin: 3px auto 0;\n    font-size: clamp(9px, 2.35vw, 11px);\n    line-height: 1.18;\n    font-weight: 700;\n    letter-spacing: 0;\n  }\n  .wy-menu-toggle {\n    grid-column: 3;\n    display: inline-flex;\n    align-self: center;\n    justify-self: end;\n    place-items: center;\n    padding: 0;\n  }\n}\n\/* ===== Top spacing aligned with Le Groupe ===== *\/\n.wy-wrap { padding-top: 0 !important; }\n.wy-hero,\n.wy-page-hero {\n  padding-top: clamp(18px, 3vw, 34px) !important;\n}\n@media (max-width: 700px) {\n  .wy-hero,\n  .wy-page-hero {\n    padding-top: 0 !important;\n  }\n}\n<\/style>\n<\/head>\n<body id=\"top\"><main class=\"wy-roi\">\n  <div class=\"wy-wrap\">\n    <div class=\"wy-page-hero\">\n      <div class=\"wy-title-band\">\n        <h1 class=\"wy-title\"><span class=\"wy-title-focus\"><span class=\"wy-title-roi\">ROI<\/span> <span class=\"wy-title-sep\">&amp;<\/span> <span class=\"wy-title-analyse\">An\u00e1lisis<\/span> <span class=\"wy-title-business\">Negocio<\/span><\/span><\/h1>\n      <\/div>\n\n      <p class=\"wy-intro\"><strong>Con Weyou, el ROI est\u00e1 en el coraz\u00f3n de nuestro concepto.<\/strong><br>Con Weyou, puedes acceder a tu plataforma dedicada conectada en tiempo real a nuestra plataforma Weyou Gestion. Esta te permite seguir tu ROI y mucho m\u00e1s. Los resultados no se limitan al volumen de contactos: analizamos las citas cualificadas, los escaneos realizados y el potencial de negocio generado para transformar cada sal\u00f3n en rendimiento medible.<\/p>\n    <\/div>\n\n    <section class=\"wy-roi-reading\" aria-labelledby=\"roi-reading-title\">\n      <div class=\"wy-roi-reading-head\">\n        <h2 id=\"roi-reading-title\">\u00bfC\u00f3mo presentar el ROI real de un sal\u00f3n?<\/h2>\n      <\/div>\n\n      <div class=\"wy-roi-map\">\n        <div class=\"wy-roi-axis\">\n          <article class=\"wy-roi-proof wy-proof-1\" style=\"--tone: var(--navy)\">\n            <span class=\"num\">1<\/span>\n            <div>\n              <h3>ROI inmediato<\/h3>\n              <ul>\n                <li>Pedidos firmados durante o justo despu\u00e9s del sal\u00f3n<\/li>\n                <li>Ejemplo observado: hasta 10 M\u20ac en un contrato<\/li>\n              <\/ul>\n            <\/div>\n          <\/article>\n\n          <article class=\"wy-roi-proof wy-proof-3\" style=\"--tone: var(--cyan)\">\n            <span class=\"num\">3<\/span>\n            <div>\n              <h3>Prueba de mercado<\/h3>\n              <ul>\n                <li>El 70% de los expositores vuelve a reservar en D+30<\/li>\n                <li>Una tasa alta de rebooking refleja una creaci\u00f3n de valor real<\/li>\n              <\/ul>\n            <\/div>\n          <\/article>\n        <\/div>\n\n        <div class=\"wy-roi-wheel\" aria-hidden=\"true\">\n          <svg viewBox=\"0 0 520 520\">\n            <defs>\n              <linearGradient id=\"roiBlueDark\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\n                <stop offset=\"0\" stop-color=\"#06155F\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#0B56D0\"><\/stop>\n              <\/linearGradient>\n              <linearGradient id=\"roiBlue\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"1\">\n                <stop offset=\"0\" stop-color=\"#178BFF\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#0068D9\"><\/stop>\n              <\/linearGradient>\n              <linearGradient id=\"roiCyan\" x1=\"0\" y1=\"1\" x2=\"1\" y2=\"0\">\n                <stop offset=\"0\" stop-color=\"#05BDB1\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#17A8D9\"><\/stop>\n              <\/linearGradient>\n              <linearGradient id=\"roiTeal\" x1=\"0\" y1=\"1\" x2=\"1\" y2=\"0\">\n                <stop offset=\"0\" stop-color=\"#053D49\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#0D8D8B\"><\/stop>\n              <\/linearGradient>\n            <\/defs>\n            <path class=\"slice dark-blue\" d=\"M254 34 A220 220 0 0 0 34 254 L168 254 A86 86 0 0 1 254 168 Z\"><\/path>\n            <path class=\"slice blue\" d=\"M266 34 A220 220 0 0 1 486 254 L352 254 A86 86 0 0 0 266 168 Z\"><\/path>\n            <path class=\"slice cyan\" d=\"M34 266 A220 220 0 0 0 254 486 L254 352 A86 86 0 0 1 168 266 Z\"><\/path>\n            <path class=\"slice teal\" d=\"M266 486 A220 220 0 0 0 486 266 L352 266 A86 86 0 0 1 266 352 Z\"><\/path>\n\n            <g transform=\"translate(148 148)\" style=\"--tone:#06155F\">\n              <circle class=\"wy-roi-icon-disc\" cx=\"0\" cy=\"0\" r=\"38\"><\/circle>\n              <g class=\"icon\" transform=\"translate(-25 -25)\">\n                <path d=\"M15 8h17l7 7v27H15z\"><\/path>\n                <path class=\"soft\" d=\"M32 8v8h7\"><\/path>\n                <path d=\"M20 22h13\"><\/path>\n                <path d=\"M20 29h17\"><\/path>\n                <path d=\"M20 36h9\"><\/path>\n                <path d=\"M32 36l4 4 7-9\"><\/path>\n              <\/g>\n            <\/g>\n\n            <g transform=\"translate(372 148)\" style=\"--tone:#0B6FE8\">\n              <circle class=\"wy-roi-icon-disc\" cx=\"0\" cy=\"0\" r=\"38\"><\/circle>\n              <g class=\"icon\" transform=\"translate(-25 -25)\">\n                <path class=\"soft\" d=\"M11 39V12\"><\/path>\n                <path class=\"soft\" d=\"M11 39h31\"><\/path>\n                <path d=\"M13 35c6.4-7.8 12.2-10.5 18.4-14.6 3.7-2.4 6.6-5.1 9.6-9.4\"><\/path>\n                <path d=\"M35 11h6v6\"><\/path>\n              <\/g>\n            <\/g>\n\n            <g transform=\"translate(148 372)\" style=\"--tone:#17A8D9\">\n              <circle class=\"wy-roi-icon-disc\" cx=\"0\" cy=\"0\" r=\"38\"><\/circle>\n              <g class=\"icon\" transform=\"translate(-25 -25)\">\n                <path d=\"M9 35h32\"><\/path>\n                <path class=\"soft\" d=\"M13 35V17M25 35V11M37 35V23\"><\/path>\n                <path d=\"M13 17l12-6 12 12\"><\/path>\n                <path d=\"M33 23h4v-4\"><\/path>\n                <circle cx=\"13\" cy=\"17\" r=\"3\"><\/circle>\n                <circle cx=\"25\" cy=\"11\" r=\"3\"><\/circle>\n                <circle cx=\"37\" cy=\"23\" r=\"3\"><\/circle>\n              <\/g>\n            <\/g>\n\n            <g transform=\"translate(372 372)\" style=\"--tone:#087B84\">\n              <circle class=\"wy-roi-icon-disc\" cx=\"0\" cy=\"0\" r=\"38\"><\/circle>\n              <g class=\"icon\" transform=\"translate(-25 -25)\">\n                <circle cx=\"25\" cy=\"17\" r=\"7\"><\/circle>\n                <circle cx=\"12.5\" cy=\"20\" r=\"5\"><\/circle>\n                <circle cx=\"37.5\" cy=\"20\" r=\"5\"><\/circle>\n                <path d=\"M11 41c2.2-10.5 7-15.5 14-15.5S36.8 30.5 39 41\"><\/path>\n                <path class=\"soft\" d=\"M4 36c1.6-5.2 4.8-8.3 9.6-9.2M46 36c-1.6-5.2-4.8-8.3-9.6-9.2\"><\/path>\n              <\/g>\n            <\/g>\n          <\/svg>\n          <div class=\"wy-roi-core\">\n            <div>\n              <strong>ROI real<br>de un sal\u00f3n<\/strong>\n              <i><\/i>\n              <span>Financiero + largo plazo<br>+ valor estrat\u00e9gico<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"wy-roi-axis\">\n          <article class=\"wy-roi-proof right wy-proof-2\" style=\"--tone: var(--blue)\">\n            <span class=\"num\">2<\/span>\n            <div>\n              <h3>ROI a largo plazo<\/h3>\n              <ul>\n                <li>Un proveedor puede volver a ser contratado durante varios a\u00f1os<\/li>\n                <li>Una cita puede generar un contrato importante al a\u00f1o siguiente<\/li>\n              <\/ul>\n            <\/div>\n          <\/article>\n\n          <article class=\"wy-roi-proof right wy-proof-4\" style=\"--tone: #087B84\">\n            <span class=\"num\">4<\/span>\n            <div>\n              <h3>Calidad de las citas<\/h3>\n              <ul>\n                <li>Compradores sectoriales con necesidades identificadas<\/li>\n                <li>Satisfacci\u00f3n compradores: nota media muy alta<\/li>\n              <\/ul>\n            <\/div>\n          <\/article>\n        <\/div>\n      <\/div>\n\n      <p class=\"wy-roi-baseline\">\n        El ROI de un sal\u00f3n One-to-One no se mide en un \u00fanico momento, sino a trav\u00e9s del valor de negocio creado a lo largo del tiempo.\n      <\/p>\n    <\/section>\n\n    <section class=\"wy-panel\" aria-labelledby=\"scan-title\">\n      <h2 id=\"scan-title\" class=\"wy-hero-title wy-scan-title\">Citas One to One compradas y planificadas + encuentros adicionales: el efecto sal\u00f3n + networking<\/h2>\n      <p class=\"wy-subtitle\">Datos consolidados, One to One Meetings Exhibitions <span class=\"wy-year-range\">2017 a 2026<\/span><\/p>\n\n      <div class=\"wy-legend\" aria-label=\"Chart legend\">\n        <span><i class=\"wy-swatch\" style=\"--tone: var(--blue)\"><\/i>Escaneos de citas vendidas \/ agenda planificada<\/span>\n        <span><i class=\"wy-swatch\" style=\"--tone: var(--cyan)\"><\/i>Escaneos adicionales generados por el efecto sal\u00f3n y el networking.<\/span>\n      <\/div>\n\n      <div class=\"wy-chart-card\">\n        <div class=\"wy-chart-scroll\">\n          <svg class=\"wy-chart\" viewBox=\"0 0 1080 420\" role=\"img\" aria-label=\"Gr\u00e1fico de escaneos planificados y adicionales entre 2017 y 2026\">\n            <line class=\"axis\" x1=\"61\" y1=\"365\" x2=\"1019\" y2=\"365\"><\/line>\n            <g>\n              <g transform=\"translate(61 0)\"><rect x=\"0\" y=\"217\" width=\"58\" height=\"148\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"168\" width=\"58\" height=\"49\" fill=\"#14B8A6\"><\/rect><text class=\"value-label\" x=\"29\" y=\"158\" text-anchor=\"middle\">3 140<\/text><text class=\"segment-label\" x=\"29\" y=\"296\" text-anchor=\"middle\">2 363<\/text><text class=\"segment-label\" x=\"29\" y=\"198\" text-anchor=\"middle\">776<\/text><text class=\"year-label\" x=\"29\" y=\"392\" text-anchor=\"middle\">2017<\/text><\/g>\n              <g transform=\"translate(161 0)\"><rect x=\"0\" y=\"206\" width=\"58\" height=\"159\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"129\" width=\"58\" height=\"77\" fill=\"#14B8A6\"><\/rect><text class=\"value-label\" x=\"29\" 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width=\"58\" height=\"80\" fill=\"#14B8A6\"><\/rect><text class=\"value-label\" x=\"29\" y=\"117\" text-anchor=\"middle\">3 811<\/text><text class=\"segment-label\" x=\"29\" y=\"291\" text-anchor=\"middle\">2 531<\/text><text class=\"segment-label\" x=\"29\" y=\"172\" text-anchor=\"middle\">1 280<\/text><text class=\"year-label\" x=\"29\" y=\"392\" text-anchor=\"middle\">2020<\/text><\/g>\n              <g transform=\"translate(461 0)\"><rect x=\"0\" y=\"213\" width=\"58\" height=\"152\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"153\" width=\"58\" height=\"60\" fill=\"#14B8A6\"><\/rect><text class=\"value-label\" x=\"29\" y=\"143\" text-anchor=\"middle\">3 379<\/text><text class=\"segment-label\" x=\"29\" y=\"294\" text-anchor=\"middle\">2 426<\/text><text class=\"segment-label\" x=\"29\" y=\"188\" text-anchor=\"middle\">953<\/text><text class=\"year-label\" x=\"29\" y=\"392\" text-anchor=\"middle\">2021<\/text><\/g>\n              <g transform=\"translate(561 0)\"><rect x=\"0\" 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text-anchor=\"middle\">1 481<\/text><text class=\"year-label\" x=\"29\" y=\"392\" text-anchor=\"middle\">2025<\/text><\/g>\n              <g transform=\"translate(961 0)\"><rect x=\"0\" y=\"180\" width=\"58\" height=\"185\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"68\" width=\"58\" height=\"112\" fill=\"#14B8A6\"><\/rect><text class=\"value-label\" x=\"29\" y=\"58\" text-anchor=\"middle\">4 733<\/text><text class=\"segment-label\" x=\"29\" y=\"278\" text-anchor=\"middle\">2 948<\/text><text class=\"segment-label\" x=\"29\" y=\"129\" text-anchor=\"middle\">1 785<\/text><text class=\"year-label\" x=\"29\" y=\"392\" text-anchor=\"middle\">2026<\/text><\/g>\n            <\/g>\n          <\/svg>\n          <svg class=\"wy-mobile-chart\" viewBox=\"0 0 440 280\" role=\"img\" aria-label=\"Gr\u00e1fico m\u00f3vil de escaneos entre 2017 y 2026\">\n            <line class=\"mobile-axis\" x1=\"47\" y1=\"232\" x2=\"401\" y2=\"232\"><\/line>\n            <g>\n              <g transform=\"translate(47 0)\"><rect x=\"0\" y=\"142\" width=\"22\" height=\"90\" rx=\"4\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"113\" width=\"22\" height=\"29\" rx=\"4\" fill=\"#14B8A6\"><\/rect><text class=\"mobile-value\" x=\"11\" y=\"107\" text-anchor=\"middle\">3 140<\/text><text class=\"mobile-label\" x=\"11\" y=\"255\" text-anchor=\"middle\">2017<\/text><\/g>\n              <g transform=\"translate(83 0)\"><rect x=\"0\" y=\"135\" width=\"22\" height=\"97\" rx=\"4\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"88\" width=\"22\" height=\"47\" rx=\"4\" fill=\"#14B8A6\"><\/rect><text class=\"mobile-value\" x=\"11\" y=\"82\" text-anchor=\"middle\">3 776<\/text><text class=\"mobile-label\" x=\"11\" y=\"255\" text-anchor=\"middle\">2018<\/text><\/g>\n              <g transform=\"translate(119 0)\"><rect x=\"0\" y=\"124\" width=\"22\" height=\"108\" rx=\"4\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"71\" width=\"22\" height=\"53\" rx=\"4\" fill=\"#14B8A6\"><\/rect><text class=\"mobile-value\" x=\"11\" y=\"65\" text-anchor=\"middle\">4 242<\/text><text class=\"mobile-label\" x=\"11\" y=\"255\" text-anchor=\"middle\">2019<\/text><\/g>\n              <g transform=\"translate(155 0)\"><rect x=\"0\" y=\"136\" width=\"22\" height=\"96\" rx=\"4\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"87\" width=\"22\" height=\"49\" rx=\"4\" fill=\"#14B8A6\"><\/rect><text class=\"mobile-value\" x=\"11\" y=\"81\" text-anchor=\"middle\">3 811<\/text><text class=\"mobile-label\" x=\"11\" y=\"255\" text-anchor=\"middle\">2020<\/text><\/g>\n              <g transform=\"translate(191 0)\"><rect x=\"0\" y=\"140\" width=\"22\" height=\"92\" rx=\"4\" fill=\"#2563EB\"><\/rect><rect x=\"0\" y=\"104\" width=\"22\" height=\"36\" rx=\"4\" fill=\"#14B8A6\"><\/rect><text class=\"mobile-value\" x=\"11\" y=\"98\" text-anchor=\"middle\">3 379<\/text><text class=\"mobile-label\" x=\"11\" y=\"255\" text-anchor=\"middle\">2021<\/text><\/g>\n              <g transform=\"translate(227 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class=\"wy-chart-card\">\n        <h3 class=\"wy-chart-title\">Nota media expositores <span class=\"wy-chart-scale\">(escala de 1 a 5)<\/span>, Lectura anual 2017-2026<\/h3>\n        <div class=\"wy-score-key\" aria-label=\"Satisfaction scale description\">\n          <span>5 estrellas: Excelente<\/span>\n          <span>4 estrellas: Muy bien<\/span>\n          <span>3 estrellas: Bien<\/span>\n          <span>2 estrellas: Aceptable<\/span>\n          <span>1 estrella: Malo<\/span>\n        <\/div>\n        <div class=\"wy-chart-scroll\">\n          <svg class=\"wy-chart\" viewBox=\"0 0 1080 250\" role=\"img\" aria-label=\"Curva de satisfacci\u00f3n de expositores entre 2017 y 2026\">\n            <defs>\n              <linearGradient id=\"scoreFill\" x1=\"0\" x2=\"0\" y1=\"0\" y2=\"1\">\n                <stop stop-color=\"#8B5CF6\" stop-opacity=\".28\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#8B5CF6\" stop-opacity=\".08\"><\/stop>\n              <\/linearGradient>\n   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y=\"82\" text-anchor=\"middle\">4.23<\/text><text class=\"year-label\" x=\"1000\" y=\"239\" text-anchor=\"middle\">2026<\/text>\n            <\/g>\n          <\/svg>\n          <svg class=\"wy-mobile-chart\" viewBox=\"0 0 330 230\" role=\"img\" aria-label=\"Curva m\u00f3vil de satisfacci\u00f3n de expositores de 2017 a 2026\">\n            <defs>\n              <linearGradient id=\"scoreFillM\u00f3vil\" x1=\"0\" x2=\"0\" y1=\"0\" y2=\"1\">\n                <stop stop-color=\"#8B5CF6\" stop-opacity=\".28\"><\/stop>\n                <stop offset=\"1\" stop-color=\"#8B5CF6\" stop-opacity=\".06\"><\/stop>\n              <\/linearGradient>\n            <\/defs>\n            <rect x=\"30\" y=\"24\" width=\"286\" height=\"160\" rx=\"12\" fill=\"#F8F5FF\"><\/rect>\n            <text class=\"mobile-note\" x=\"18\" y=\"62\" text-anchor=\"middle\">4.4<\/text>\n            <text class=\"mobile-note\" x=\"18\" y=\"108\" text-anchor=\"middle\">4.2<\/text>\n            <text class=\"mobile-note\" x=\"18\" y=\"154\" text-anchor=\"middle\">4.0<\/text>\n            <path d=\"M48 164 L110 150 L172 120 L234 76 L302 76 L302 184 L48 184 Z\" fill=\"url(#scoreFillM\u00f3vil)\"><\/path>\n            <polyline points=\"48,164 110,150 172,120 234,76 302,76\" fill=\"none\" stroke=\"#8B5CF6\" stroke-width=\"4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\n            <g fill=\"#8B5CF6\">\n              <circle cx=\"48\" cy=\"164\" r=\"5\"><\/circle><circle cx=\"110\" cy=\"150\" r=\"5\"><\/circle><circle cx=\"172\" cy=\"120\" r=\"5\"><\/circle><circle cx=\"234\" cy=\"76\" r=\"5\"><\/circle><circle cx=\"302\" cy=\"76\" r=\"5\"><\/circle>\n            <\/g>\n            <text class=\"mobile-value\" x=\"48\" y=\"146\" text-anchor=\"middle\">3.80<\/text>\n            <text class=\"mobile-value\" x=\"110\" y=\"132\" text-anchor=\"middle\">3.88<\/text>\n            <text class=\"mobile-value\" x=\"172\" y=\"102\" text-anchor=\"middle\">4.10<\/text>\n            <text class=\"mobile-value\" x=\"234\" y=\"58\" text-anchor=\"middle\">4.24<\/text>\n            <text class=\"mobile-value\" x=\"302\" y=\"58\" text-anchor=\"middle\">4.23<\/text>\n            <text class=\"mobile-label\" x=\"48\" y=\"209\" text-anchor=\"middle\">2017<\/text>\n            <text class=\"mobile-label\" x=\"110\" y=\"209\" text-anchor=\"middle\">2019<\/text>\n            <text class=\"mobile-label\" x=\"172\" y=\"209\" text-anchor=\"middle\">2022<\/text>\n            <text class=\"mobile-label\" x=\"234\" y=\"209\" text-anchor=\"middle\">2024<\/text>\n            <text class=\"mobile-label\" x=\"302\" y=\"209\" text-anchor=\"middle\">2026<\/text>\n          <\/svg>\n        <\/div>\n      <\/div>\n\n      <p class=\"wy-secure-note\"><b><\/b>Los datos se consolidan en tiempo real y est\u00e1n reservados a las personas autorizadas dentro de la empresa.<\/p>\n\n      <div class=\"wy-metric-grid\">\n        <article class=\"wy-big-number blue\"><div><b>2 922<\/b><span>escaneos procedentes de citas vendidas de media por edici\u00f3n<\/span><\/div><\/article>\n        <article class=\"wy-big-number green\"><div><b>1 441<\/b><span>escaneos adicionales gracias al concepto Weyou por edici\u00f3n<\/span><\/div><\/article>\n        <article class=\"wy-share-card\">\n          <h3>Distribuci\u00f3n total<\/h3>\n          <div class=\"wy-share-values\">\n            <div style=\"--tone: var(--blue)\"><b>67%<\/b><span>escaneos planificados<br>(citas vendidas)<\/span><\/div>\n            <i class=\"wy-share-divider\"><\/i>\n            <div style=\"--tone: var(--green)\"><b>33%<\/b><span>escaneos adicionales<br>(efecto Weyou)<\/span><\/div>\n          <\/div>\n        <\/article>\n      <\/div>\n\n      <p class=\"wy-business-note\"><strong>Cada cita vendida crea un efecto de impulso comercial.<\/strong> Cuanto m\u00e1s densa es la agenda, m\u00e1s fomenta contactos y escaneos adicionales. El efecto Weyou crece con el volumen.<\/p>\n    <\/section>\n\n    <section class=\"wy-info-grid\" aria-label=\"Indicadores de negocio y confidencialidad\">\n      <article class=\"wy-info-card\">\n        <h2>Mensaje clave e indicadores de negocio<\/h2>\n        <p>Los datos de negocio son introducidos directamente por el expositor, consolidados en tiempo real y reservados a personas autorizadas. Permiten un an\u00e1lisis fiable, concreto y accionable de los resultados de negocio sin exponer el m\u00e9todo propietario de Weyou.<\/p>\n      <\/article>\n\n      <article class=\"wy-info-card\">\n        <h2>Confidencialidad, prueba y uso en tiempo real<\/h2>\n        <p>En un sal\u00f3n Weyou, un escaneo es el registro de un contacto por parte de un expositor al escanear el badge de un visitante, Top Buyer o decisor encontrado in situ. Un escaneo materializa una interacci\u00f3n de negocio real y trazable.<\/p>\n      <\/article>\n    <\/section>\n  <\/div>\n<\/main><script>\n\/* Weyou navigation: mobile menu toggle *\/\n(function () {\n  var header = document.querySelector('[data-wy-site-header]');\n  var toggle = document.querySelector('[data-wy-menu-toggle]');\n  if (!header || !toggle) return;\n  toggle.addEventListener('click', function () {\n    var open = header.classList.toggle('is-open');\n    toggle.setAttribute('aria-expanded', open ? 'true' : 'false');\n    toggle.setAttribute('aria-label', open ? 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Esta te permite seguir tu ROI y mucho m\u00e1s. Los resultados no se limitan al volumen de contactos: analizamos las citas cualificadas, los escaneos realizados y el potencial de negocio generado para transformar cada sal\u00f3n en rendimiento medible. \u00bfC\u00f3mo presentar el ROI real de un sal\u00f3n? 1 ROI inmediato Pedidos firmados durante o justo despu\u00e9s del sal\u00f3n Ejemplo observado: hasta 10 M\u20ac en un contrato 3 Prueba de mercado El 70% de los expositores vuelve a reservar en D+30 Una tasa alta de rebooking refleja una creaci\u00f3n de valor real ROI realde un sal\u00f3n Financiero + largo plazo+ valor estrat\u00e9gico 2 ROI a largo plazo Un proveedor puede volver a ser contratado durante varios a\u00f1os Una cita puede generar un contrato importante al a\u00f1o siguiente 4 Calidad de las citas Compradores sectoriales con necesidades identificadas Satisfacci\u00f3n compradores: nota media muy alta El ROI de un sal\u00f3n One-to-One no se mide en un \u00fanico momento, sino a trav\u00e9s del valor de negocio creado a lo largo del tiempo. Citas One to One compradas y planificadas + encuentros adicionales: el efecto sal\u00f3n + networking Datos consolidados, One to One Meetings Exhibitions 2017 a 2026 Escaneos de citas vendidas \/ agenda planificada Escaneos adicionales generados por el efecto sal\u00f3n y el networking. 3 1402 3637762017 3 7762 5471 2292018 4 2422 8421 4002019 3 8112 5311 2802020 3 3792 4269532021 4 3673 0061 3612022 4 7693 2091 5602023 4 7883 1831 6062024 4 2572 7761 4812025 4 7332 9481 7852026 3 1402017 3 7762018 4 2422019 3 8112020 3 3792021 4 3672022 4 7692023 4 7882024 4 2572025 4 7332026 Nota media expositores (escala de 1 a 5), Lectura anual 2017-2026 5 estrellas: Excelente 4 estrellas: Muy bien 3 estrellas: Bien 2 estrellas: Aceptable 1 estrella: Malo 4.4 4.2 4.0 3.8 3.802017 3.852018 3.882019 3.912020 3.942021 4.102022 4.122023 4.242024 4.232025 4.232026 4.4 4.2 4.0 3.80 3.88 4.10 4.24 4.23 2017 2019 2022 2024 2026 Los datos se consolidan en tiempo real y est\u00e1n reservados a las personas autorizadas dentro de la empresa. 2 922escaneos procedentes de citas vendidas de media por edici\u00f3n 1 441escaneos adicionales gracias al concepto Weyou por edici\u00f3n Distribuci\u00f3n total 67%escaneos planificados(citas vendidas) 33%escaneos adicionales(efecto Weyou) Cada cita vendida crea un efecto de impulso comercial. Cuanto m\u00e1s densa es la agenda, m\u00e1s fomenta contactos y escaneos adicionales. El efecto Weyou crece con el volumen. Mensaje clave e indicadores de negocio Los datos de negocio son introducidos directamente por el expositor, consolidados en tiempo real y reservados a personas autorizadas. Permiten un an\u00e1lisis fiable, concreto y accionable de los resultados de negocio sin exponer el m\u00e9todo propietario de Weyou. Confidencialidad, prueba y uso en tiempo real En un sal\u00f3n Weyou, un escaneo es el registro de un contacto por parte de un expositor al escanear el badge de un visitante, Top Buyer o decisor encontrado in situ. Un escaneo materializa una interacci\u00f3n de negocio real y trazable.<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-23679","page","type-page","status-publish"],"blocksy_meta":[],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"agadrat","author_link":"https:\/\/www.weyou-group.com\/es\/author\/agadrat\/"},"rttpg_comment":0,"rttpg_category":false,"rttpg_excerpt":"Weyou, ROI y an\u00e1lisis de negocio ROI &amp; An\u00e1lisis Negocio Con Weyou, el ROI est\u00e1 en el coraz\u00f3n de nuestro concepto.Con Weyou, puedes acceder a tu plataforma dedicada conectada en tiempo real a nuestra plataforma Weyou Gestion. Esta te permite seguir tu ROI y mucho m\u00e1s. 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