ROI & Business Analytics
With Weyou, ROI is at the heart of our concept.
With Weyou, you can access your dedicated platform connected in real time to our Weyou Gestion platform. It allows you to track your ROI and much more. Results are not limited to contact volume: we analyze qualified meetings, scans and generated business potential to turn every exhibition into measurable performance.
How to present the real ROI of an exhibition ?
Immediate ROI
- Orders signed during or just after the exhibition
- Observed example: up to €10M on one contract
Market proof
- 70% of exhibitors rebook by D+30
- A strong rebooking rate reflects real value creation
of an exhibition Financial + long-term
+ strategic value
Long-term ROI
- A supplier can be re-engaged for several years
- One meeting can trigger a major contract the following year
Meeting quality
- Industry buyers with identified needs
- Buyer satisfaction: very high average score
The ROI of a One-to-One exhibition is not measured only at a single moment, but through business value created over time.
Purchased and scheduled One to One meetings + additional encounters: the exhibition + networking effect
Consolidated data, One to One Meetings Exhibitions 2017 to 2026
Average exhibitor score (scale from 1 to 5), Annual reading 2017-2026
Data is consolidated in real time and reserved for authorized people within the company.
Total breakdown
(sold meetings)
(Weyou effect)
Every sold meeting creates a business momentum effect. The denser the agenda, the more it encourages additional contacts and scans. The Weyou effect grows with volume.
Key message & business markers
Business data is entered directly by the exhibitor, consolidated in real time and reserved for authorized people. It enables reliable, concrete and actionable analysis of business results without exposing Weyou’s proprietary method.
Confidentiality, proof and real-time use
At a Weyou exhibition, a scan is the recording of a contact by an exhibitor scanning the badge of a visitor, Top Buyer or decision-maker met on site. A scan materializes a real, traceable business interaction.
