Weyou, ROI & Business Analytics

ROI & Business Analytics

With Weyou, ROI is at the heart of our concept.
With Weyou, you can access your dedicated platform connected in real time to our Weyou Gestion platform. It allows you to track your ROI and much more. Results are not limited to contact volume: we analyze qualified meetings, scans and generated business potential to turn every exhibition into measurable performance.

How to present the real ROI of an exhibition ?

1

Immediate ROI

  • Orders signed during or just after the exhibition
  • Observed example: up to €10M on one contract
3

Market proof

  • 70% of exhibitors rebook by D+30
  • A strong rebooking rate reflects real value creation
2

Long-term ROI

  • A supplier can be re-engaged for several years
  • One meeting can trigger a major contract the following year
4

Meeting quality

  • Industry buyers with identified needs
  • Buyer satisfaction: very high average score

The ROI of a One-to-One exhibition is not measured only at a single moment, but through business value created over time.

Purchased and scheduled One to One meetings + additional encounters: the exhibition + networking effect

Consolidated data, One to One Meetings Exhibitions 2017 to 2026

Scans from sold meetings / scheduled agenda Additional scans generated by the exhibition effect and networking.
3 1402 3637762017 3 7762 5471 2292018 4 2422 8421 4002019 3 8112 5311 2802020 3 3792 4269532021 4 3673 0061 3612022 4 7693 2091 5602023 4 7883 1831 6062024 4 2572 7761 4812025 4 7332 9481 7852026 3 1402017 3 7762018 4 2422019 3 8112020 3 3792021 4 3672022 4 7692023 4 7882024 4 2572025 4 7332026

Average exhibitor score (scale from 1 to 5), Annual reading 2017-2026

5 stars: Excellent 4 stars: Very good 3 stars: Good 2 stars: Fair 1 star: Poor
4.4 4.2 4.0 3.8 3.802017 3.852018 3.882019 3.912020 3.942021 4.102022 4.122023 4.242024 4.232025 4.232026 4.4 4.2 4.0 3.80 3.88 4.10 4.24 4.23 2017 2019 2022 2024 2026

Data is consolidated in real time and reserved for authorized people within the company.

2 922scans from sold meetings on average per edition
1 441additional scans thanks to the Weyou concept per edition

Total breakdown

67%scheduled scans
(sold meetings)
33%additional scans
(Weyou effect)

Every sold meeting creates a business momentum effect. The denser the agenda, the more it encourages additional contacts and scans. The Weyou effect grows with volume.

Key message & business markers

Business data is entered directly by the exhibitor, consolidated in real time and reserved for authorized people. It enables reliable, concrete and actionable analysis of business results without exposing Weyou’s proprietary method.

Confidentiality, proof and real-time use

At a Weyou exhibition, a scan is the recording of a contact by an exhibitor scanning the badge of a visitor, Top Buyer or decision-maker met on site. A scan materializes a real, traceable business interaction.